Helping You Deliver Your Message

Eliminating Dirty Little Secrets: New Antimicrobial Coating on Print Can Boost Cleanliness

By Sara McKeon

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As the whole world attempts to find a path forward in the midst of the COVID-19 fallout, The John Roberts Company is proud to unveil an antimicrobial UV coating identified by our lead chemist and research and development team. Though this UV coating cannot ensure that COVID-19 specifically won’t be transmitted on printed items, it can greatly decrease the danger of certain infamously-grubby products.

Using Incongruity in Direct Mail to Maximize Response

By Erik Haug

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Take a moment to think about which TV ads you remember most from years past. Chances are the ads you remember most are either the funniest or out of the ordinary. Two of my favorite ads both debuted during Super Bowls. One is the Betty White Snickers commercial created by BBDO North America from 2010, You’re Not Yourself When You’re Hungry. Betty White is playing a rough game of football and turns into a young man after eating a Snickers bar. The other is Cat Herders, made by Fallon in 2000 for Electronic Data Systems (EDS). In this one grizzled cowboys herd thousands of cats like cattle. My all-time favorite is the Quiznos commercial from 2004 which featured two rodent-like creatures, dubbed spongemonkeys, singing about loving Quiznos subs. One is wearing an old fashioned bowler hat and the other is wearing a seafaring hat and playing guitar. The ad created by the Martin Agency in Richmond generated a huge amount of buzz. People were divided, either loving or hating the ad. Quiznos saw a 400% increase in unique visits to its website in the month the ad aired on TV and the campaign is considered one of the first to go viral.

Print Buyer's Guide to Web Printed In-Line Finished Booklet Self-Mailers

By Erik Haug

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