Press checks are a critical component of the printing process; it is typically one of the final steps of the production cycle – to review final design, layout, color, text and print before giving final approvals to complete the job.
As the whole world attempts to find a path forward in the midst of the COVID-19 fallout, The John Roberts Company is proud to unveil an antimicrobial UV coating identified by our lead chemist and research and development team. Though this UV coating cannot ensure that COVID-19 specifically won’t be transmitted on printed items, it can greatly decrease the danger of certain infamously-grubby products.
Covid-19, the deadly Coronavirus pandemic still claiming lives at an alarming pace, has not peaked in many states. Yet in response to the growing number of protests demanding an end to financially crippling business and social restrictions, some states have already started allowing non-essential businesses to reopen. Many states are taking a cautious approach, easing restrictions gradually based on the data, looking for concrete evidence of declining infection rates.
In response to the global Coronavirus pandemic, on March 25 Minnesota Governor, Tim Walz issued Executive Order 20-20, to help contain the spread of Covid-19 and flatten the curve. The Stay-At-Home order went into effect March 28, mandating all nonessential businesses close until April 10. The Stay-At-Home order has since been extended to May 4, and Governor Walz has indicated he may extend the order further if necessary.
In 2017, after a three-year trial period that began in 2014 and with little fanfare, the United States Postal Service (USPS) expanded its free digital notification service, Informed Delivery to nearly all the 42,000 Zip Codes across the country. The service has more than 15 million customers enrolled to date. The following quick guide explains how it works and why you should consider signing up.
There are a few critical components (design, data, audience, timing) that go into creating a successful direct mail campaign. Ensuring that you have a clean and optimized data list is one of the deciding factors in the success of your campaign. When it comes to the data and list components of a direct mail campaign, there exists a lot of mailing industry jargon that often creates a lot of confusion.
We've compiled a list of 11 mailing and data processing terms you need to know before getting started on your next direct mail campaign.
With the summer coming to an end and the fall quickly approaching, you might not be thinking about the new year quite yet, but in the printing industry now is the time to get started on your 2018 calendar projects.
While an annual calendar may not seem like the most original marketing idea but the reality is that they are one of the best avenues to promote your company.
Postcards are enticing for both you and your customer- they are easy and short for the customers to read and an affordable direct mail option for your business! In fact, postcards have the highest response rate of all the direct mail types. Postcards are enticing for both you and your customer- they are easy and short for the customers to read and an affordable direct mail option for your business! Here are some tips for choosing affordable postcards.