Polywrapping - you’ve seen it before, usually around magazines and thicker catalogs that have inserts. Did you know that it’s now a great solution for direct mail campaigns? You can even “wrap” promotional items, newspapers or flyers!
The portable document format (PDF) revolutionized commercial printing services by making it possible for anybody to supply print ready files, complete with all the text, graphics, and data. The PDF is largely responsible for the rapid growth and popularity of digital printing and print on demand. It's commonplace for printers to receive print ready PDF files for both offset printing and digital printing projects. Equally common is the discovery that the PDF files are not print ready.
Secure data printing is a tricky beast. Keeping up with ever-evolving compliance requirements while still staying on schedule is a handful, at best.
Direct mail marketing can be a powerful tool, allowing companies to reach past or potential customers who may not be actively engaged via email, social media or another medium. Direct mail encompasses a wide variety of materials, including postcards, newsletters, brochures, catalogs and more. It can be one of the easiest and most effective ways to reach out to new and existing clients.
Behind the emerald curtain in the Commercial Printing industry a war quietly rages. Rather than a war between good and evil, this war is fought between Account Executives, and Production is trapped in the middle of the fray. Account Executives seeking new business in a fiercely competitive marketplace often agree to tight turn times or seemingly impossible deadlines. Production is charged with completing all projects for every client accurately and on time. The number of projects and client expectations frequently create production scheduling conflicts, bottlenecks in the availability of equipment and labor. In the past, many printers resolved scheduling conflicts based on factors such as an existing client’s annual revenue or new client’s potential future revenue. But this is a new era and technology is rapidly evening the playing field through the implementation of sophisticated plant management software and scheduling automation.
Print quality is affected by numerous factors, such as the type of paper used and the viscosity of the inks to name a few. One of the biggest concerns all print buyers should be aware of is the effect of climate on print quality. Temperature and humidity are responsible for a host of problems including picking, misregister, wrinkling, and curling. Quality issues like these may necessitate pulling or reprinting the job, and that means buyers sometimes must choose between compromised print quality and missing a critical deadline. Neither scenario is acceptable, which is why print buyers should only work with commercial printers with climate controlled production facilities.
The printing press has come a long way since Johannes Gutenberg ‘s invention of the first press with movable type in the mid-15th century. Today there are multiple types of printing presses designed for applying ink to everything from paper to metal. In commercial printing, substrates are the base material, supplied in sheets or rolls, onto which ink is applied. Traditional Offset printers were once limited to printing on paper. Today, paper is just the start of the numerous substrates available. Special ink formulations, UV printing technology, and improvements in the manufacture of substrates enables offset printers to apply ink to a wide range of plastics and synthetics.
Your printer just told you the art file you provided has some issues and you have been asked if you can provide a vector file. When you questioned what that means you received a response from your printer that didn’t help you understand the problem any clearer. Now you’re frustrated and feel like sending your business to another printer. Unfortunately, another printer will either tell you the same thing or will produce your piece with unsatisfactory results. The print quality of your project largely depends upon the type of files you provide, and in commercial printing not all file types are equal. Here is a quick guide to help you understand the difference between Vector files and Raster files.
Have you ever received a postcard in the mail or picked up a brochure that was so glossy it almost seemed as if it were still wet? That super glossy sheen is a UV, or Ultraviolet, coating. Advances in print coating technology means there are more options now than ever before, and more to know. The following is a quick reference guide for print buyers and marketing professionals.
