As the whole world attempts to find a path forward in the midst of the COVID-19 fallout, The John Roberts Company is proud to unveil an antimicrobial UV coating identified by our lead chemist and research and development team. Though this UV coating cannot ensure that COVID-19 specifically won’t be transmitted on printed items, it can greatly decrease the danger of certain infamously-grubby products.

Covid-19, the deadly Coronavirus pandemic still claiming lives at an alarming pace, has not peaked in many states. Yet in response to the growing number of protests demanding an end to financially crippling business and social restrictions, some states have already started allowing non-essential businesses to reopen. Many states are taking a cautious approach, easing restrictions gradually based on the data, looking for concrete evidence of declining infection rates. 

In response to the global Coronavirus pandemic, on March 25 Minnesota Governor, Tim Walz issued Executive Order 20-20, to help contain the spread of Covid-19 and flatten the curve. The Stay-At-Home order went into effect March 28, mandating all nonessential businesses close until April 10.  The Stay-At-Home order has since been extended to May 4, and Governor Walz has indicated he may extend the order further if necessary.

There are a few critical components (design, data, audience, timing) that go into creating a successful direct mail campaign. Ensuring that you have a clean and optimized data list is one of the deciding factors in the success of your campaign. When it comes to the data and list components of a direct mail campaign, there exists a lot of mailing industry jargon that often creates a lot of confusion.

We've compiled a list of 11 mailing and data processing terms you need to know before getting started on your next direct mail campaign. 

Direct Mail remains one of the most effective ways for you to market your business. It ensures that your target audience sees your message so that you have an opportunity to connect. When you decide to send out a direct mailing, there are a few important decisions that you will want to make.

So, you’ve finally finished dotting your I’s and crossing your T’s on your direct mail campaign. You’ve spent countless hours carefully collecting data, choosing the best direct mailer for your needs and now it’s time to send it out. Envelopes are often an afterthought – the less attractive, less interesting necessary evil just to get your direct mail into the hands of your consumer.

Polywrapping - you’ve seen it before, usually around magazines and thicker catalogs that have inserts. Did you know that it’s now a great solution for direct mail campaigns? You can even “wrap” promotional items, newspapers or flyers!

Secure data printing is a tricky beast. Keeping up with ever-evolving compliance requirements while still staying on schedule is a handful, at best.