Helping You Deliver Your Message

Eliminating Dirty Little Secrets: New Antimicrobial Coating on Print Can Boost Cleanliness

By Sara McKeon

Blog Dirty Little Secrets Brand Standards

As the whole world attempts to find a path forward in the midst of the COVID-19 fallout, The John Roberts Company is proud to unveil an antimicrobial UV coating identified by our lead chemist and research and development team. Though this UV coating cannot ensure that COVID-19 specifically won’t be transmitted on printed items, it can greatly decrease the danger of certain infamously-grubby products.

Direct Mail Now - 3 Reasons Why

By Erik Haug

CoronavirusFaceCoverings_large-story-1Covid-19, the deadly Coronavirus pandemic still claiming lives at an alarming pace, has not peaked in many states. Yet in response to the growing number of protests demanding an end to financially crippling business and social restrictions, some states have already started allowing non-essential businesses to reopen. Many states are taking a cautious approach, easing restrictions gradually based on the data, looking for concrete evidence of declining infection rates. 

5 Tips for Marketing to Millennials

By Kyle Kennedy

millennials

Millennials continue to mystify marketers. Millennials are a massive buying power, but also notoriously hard to reach. They skim content, sniff out deceit and only engage on their terms.

Calendar Printing Season Is Here - Don't Miss Your Deadline!

By Kyle Kennedy

calendar-printing-479466-edited

With the summer coming to an end and the fall quickly approaching, you might not be thinking about the new year quite yet, but in the printing industry now is the time to get started on your 2018 calendar projects.

While an annual calendar may not seem like the most original marketing idea but the reality is that they are one of the best avenues to promote your company. 

How to Use Emotion in Healthcare Direct Mail Marketing

By Kyle Kennedy

 

smile

5 Tips for Reaching Generation Z

By Kyle Kennedy

gen z-104942-edited

With the way that Millennials and Boomers dominate discussions about generations, it’s easy to forget that other generations are also key buying powers. Generation Z – those born in 1995 or later – makes up 25.9% of the population. These are the future decision makers. If your current direct mail strategies aren't impacting Generation Z, there are some tweaks you can make to reach them where they live.

4 Easy Steps to Increase the Success of Your Direct Mailings

By John Roberts

 

direct-mail-alma

Direct mail marketing can be a powerful tool, allowing companies to reach past or potential customers who may not be actively engaged via email, social media or another medium. Direct mail encompasses a wide variety of materials, including postcards, newsletters, brochures, catalogs and more. It can be one of the easiest and most effective ways to reach out to new and existing clients.

The Guilt Principle - A Valuable Tool for Nonprofits

By Erik Haug

Guilt is a powerful, negative emotion, one which has been used by Marketers for decades. Throughout history entire cultures have been influenced by guilt. A guilt culture is one in which social control is based on individuals believing certain behaviors are undesirable and avoiding those behaviors in order to prevent feelings of guilt. It is the internalization of a moral code which produces conformity. Marketers have learned to harness consumer feelings of guilt by crafting messages designed to elicit a specific response. Nonprofit organizations are especially adept at utilizing consumer guilt as a central theme of multi-channel marketing campaigns, and they have perfected direct mail solicitations which rely on the emotion.  79% of Nonprofits use direct mail, according to the DMA Statistical Fact Book 2016. Nonprofit class mail generates higher response rates than regular Standard class and First class mail.  guilt.jpg

Direct Mail Marketing - Appealing to Hidden Addictions

By Erik Haug

With a century of practical application, the validation of countless business and academic studies, and robust statistics supporting its effectiveness, direct mail marketing is firmly established as an essential marketing channel. Any marketer can create a successful campaign by sticking to the core elements of a quality list, appealing design, and a strong offer. You may be satisfied with achieving average response rates, but you could take your direct mail to the next level by triggering response through appealing to our hidden addictions.

5 Reasons Your Direct Mail Marketing Project Failed

By Erik Haug

direct-mail-disappointment.jpgYou designed what you believed to be the perfect mail piece for your direct mail marketing project. You incorporated eye-popping color and catchy graphics. You narrowed down your target audience to the best possible prospects. You're sure you did everything right, but your mailing was a failure anyway. You find yourself asking how is this possible? Where did I go wrong?