Helping You Deliver Your Message

Why PURLs are Marketing Gems for Your Business

By Kyle Kennedy

ScreenShot2015-03-12at12.53.26PM.pngIt's all about smart marketing these days. You can have the classiest looking website with all of the latest bells and whistles, but if no one is visiting, or if most of your visitors take flight in less than a minute of hitting your site, something is not working.

Even if you have studied search engine optimization (SEO) and email marketing, it is important to realize that thousands of others have read the same papers and guides and are likely applying the same tactics that you are trying. This is truly a case of following the crowds and feeling left behind in the dust.

There is a better solution, almost a hidden marketing treasure that few people have uncovered so far.

The Truth About Email Lists

By Erik Haug

 

Data drives shutterstock_272455511-634x0-c-default.jpgmarketing. Connecting with customers and creating a personalized experience depends upon quality data. According to the Direct Marketing Association’s 2016 Statistical Fact Book, spending in the US on collecting, purchasing, and managing data in 2015 totaled $11.6 billion, and 40% of all data used for marketing purposes was purchased from third party list vendors. This 40% equates to billions of dollars in list purchases. With so much money being spent on data supplied by third party vendors, Marketers need to understand what they are getting for the money, especially regarding email lists.

What if you could predict what people are likely to see in the first 3-5 seconds they look at your design?

By Ann Marie Keene

visual_attention_software

 

In our visually cluttered world, you have about 3-5 seconds to get your design noticed or lost in the shuffle. What if you could predict what people are likely to see in those critical seconds and than could use that knowledge to make your design or offer stand out even more? 

Email Design: 50 of the Best Email Designs Ever Seen - A Must Share Post!

By Ann Marie Keene

brochuredesign

 

We loved Mary Stribley's blog post entitled "50 Of The Best Email Marketing Designs We've Ever Seen(And How You Can Create One Just As Good)," SO much we wanted to share some of the highlights from her blog and a link to the full post here

Within her post she discusses 50 of the best email designs and the fact that email is not dead. By the end of next year, it's expected that the total number of worldwide email accounts will increase to over 4.3 billion. Like it or not, we live in a time where people like to email. To learn more about integrating mail and technology, visit our blog post "Mail + Technology - Are You Ready?" authored by Trish Witkowski. Below are a few of the suggestions Mary lists: 

Email Marketing Strategies That Increase Response Rates - (these strategies can be used for personalized variable direct mail too)

By Ann Marie Keene

email marketingHow many times a day do you check your email? Tomi Ahonen states that the average person stares at his/her phone 150 times per day. That works out to once every 6.5 minutes of every hour that the average person is awake. When checking emails from businesses, we can easily identify the emails that we find important to us from the ones we choose to delete instantly.

3 Advantages of Having a Company e-Newsletter

By Ann Marie Keene

describe the imageDid you know that E-newsletters are the third most popular B2B content marketing tactic used? Businesses must develop strategies to attract customers and retain the ones that exist. Using e-Newsletters are a great way to keep customers up-to-date with information regarding your company. Newsletters should represent your company.

5 Easy Email Marketing Strategies Your Company Should Consider

By Ann Marie Keene

email marketingAre you familiar with the power of email? We consumers check our emails every day at work, home and on our mobile devices. How many times a day do you check your email? With using mobile devices to access email, I can imagine your answer to this question to be very high. Tomi Ahonen states that the average person stares at his/her phone 150 times per day. That works out to once every 6.5 minutes of every hour that the average person is awake. When checking emails from businesses, we can easily identify the emails that we find important to us from the ones we choose to delete instantly.