Helping You Deliver Your Message

Engaging Direct Mail Ideas (On the Cheap)

By Trish Witkowski, foldfactory.com

I’ve seen a lot of mail, and I can tell you that a lot of it is the same. Different content, yes, but the carrier is often a #10 envelope or a large card (a “billboard” as they call it in the mail industry).  Now, I’m not knocking these staples in the mailing industry — they’re proven formats that can be very effective, however they’re predictable.

These days I study all of the different ways we can be engaging as direct marketers, and the great news is, you don’t have to spend a ton of money to stand out. Today I’m going to share with you a few of my favorite “cheapskate” direct mail ideas.

USPS Proposes Postage Rate Increases for 2016

By Kyle Kennedy

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On Friday, October 16th, the United States Postal Service (USPS) filed a notice with the Postal Regulatory Commission (PRC) for a proposed rate increase. The PRC has since approved the request and the postage rate changes will go into effect on January 17, 2016.

A few things to note:

  • The changes are primarily for Priority Mail and Parcel Services.
  • There are no changes for First-Class Mail or Standard Mail rates of letter or flat sized pieces.

Innovative Folded Self-Mailer with Scodix Coating [Free Sample]

By Kyle Kennedy

 Deluxe Folded Self-Mailer  

Every interaction your customers have with your brand is an opportunity for you to connect and engage with them.  Your customers have come to expect your marketing to be relevant, timely and ultimately useful.  Deluxe Corporation understands this and designed a self-mailer that is visually striking, highly interactive and personalized for every recipient.  

We’ve chosen to showcase this project because we love the creative self-mailing format, skillful data-driven personalization, cutting-edge print, coating (including Scodix), and finishing techniques.  Learn more about out how Deluxe Corporation partnered with John Roberts to create this project.

Print Enhancement 101: Aqueous Coating [Free Sample Kit]

By Kyle Kennedy

Print-Protection

When you are planning your next print communication project, don't forget to think about a few key project elements:

  • Who will be using the print piece?
  • How will the piece be used?
  • Where will the piece be used?
  • How long does the piece need to last?

If you can answer these questions - then you are ready to make an educated decision about your print protection needs.  As you can imagine, there are quite a few options out there - one of the most effective and low-cost options is aqueous coating.

Save 2% on Postage with the USPS Mail Drives Mobile Engagement Promotion

By Kyle Kennedy

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The USPS Mail Drives Mobile Engagement promotion provides an upfront 2% postage discount on Standard Mail® letters and flats that integrate with mobile technology to provide recipients with a convenient method for purchasing your products or service.

Your best leads and customers are already considering purchasing your products and services - getting the right message in their hands and providing them with a convenient next step to purchase is a recipe for success.

Do You Know What People See In The First 3-5 Seconds They Look At Your Design?

By Ann Marie Keene

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In our visually cluttered world, you have about 3-5 seconds to get your design noticed or lost in the shuffle. What if you could predict what people are likely to see in those critical seconds and than could use that knowledge to make your design or offer stand out even more? 

Design Great Mail Guide 1.0 with Print Enhancement Techniques

By Ann Marie Keene

UNLIMITED - Content for You! Design Great Mail Guide 1.0

The UNLIMITED - Content for You! publication kicks-off our Direct Mail(Simplified) Series with content from Trish Witkowski, foldfactory.com. We are excited to also introduce two print enhancement techniques - Scodix Coating and motioncutter® digital high-speed laser die cutting to our suite of product offerings. Both of these new additions are showcased on the cover of the UNLIMITED publication. 

Made You Look! Made You Buy! Workshop with Trish Witkowski - foldfactory.com and The John Roberts Company

By Ann Marie Keene

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This Thursday, May 14th, 2015, The John Roberts Company presents the Made You Look! Made You Buy! Workshop with industry "rock star" Trish Witkowski of foldfactory.com. 

2015 USPS Postage Rate Chart [Free Download]

By Ann Marie Keene

On May 7th, 2015, the Postal Regulatory Commission (PRC) approved the rate increases for Standard Mail, Periodicals and Package Services. The new have been implemented as of May 31, 2015.

Highlights:

  • Metered First Class 1oz letter increases from $0.48 to $0.485
  • First Class letter additional ounce increases from $0.21 to $0.22
  • Postcard increases from $0.34 to $0.35

Is Direct Mail the Devil?

By Trish Witkowski, foldfactory.com

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In an eco-conscious day and age, the trend is to denounce print as evil and wasteful and bad for the environment. The argument is of course that it’s a physical thing, so why make something and send it, right? Save the natural resources—communicate digitally, and think before you print your email, too!