Leverage These USPS Promo Discounts

May 8, 2024 at 3:22 PM

Leverage These USPS Promo Discounts

1. Postage Rate Increase: On July 14, 2024, postage rates will increase across various categories:
  - First-Class regular 1 oz letters to $0.73, metered to $0.69, postcards to $0.56, and flats to $1.50.
  - Presorted First-Class letters to $0.622, cards to $0.419, and flats to $1.355.
  - Standard Mail AADC letters to $0.402 and flats to $1.041.
  - Nonprofit Mail AADC letters to $0.23 and flats to $0.805.
2. Direct Mail Value: Despite the rate increases, direct mail remains a highly effective marketing channel with the highest ROI, which is crucial for maintaining customer engagement and brand visibility.
3. USPS Promotions: The USPS is offering several promotional discounts to help mitigate the impact of the rate increases and enhance the effectiveness of direct mail campaigns:
  - Tactile, Sensory & Interactive: Engage the senses with special effects, valid until July 31, 2024.
  - Personalized Color: Incorporate colorful marketing messages on transactional mail, valid until July 31, 2024.
  - Emerging Technology: Incorporate augmented reality, voice assistants, or QR codes, with discounts available from March 1 to September 30, 2024.
  - Reply Mail IMbA: Use barcodes for more straightforward reply mail processing, available from July 1 to December 31, 2024.
  - Informed Delivery: Integrate mail with digital marketing for added engagement, available from August 1 to December 31, 2024.
  - Retargeting: Connect digital interactions to physical mail, available from September 1 to November 30, 2024.
  John Roberts is your partner for strategic advice: Use these promotions to improve targeting, enhance messaging, and optimize the testing of direct mail campaigns. This proactive approach helps maintain cost-effectiveness despite the rate increases.
  
  With You Every Step of the Experience. Reach out, and let's solidify your plan with creative and cost-effective solutions.