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Postage Rate Increase: On July 14, 2024, postage rates will increase across various categories:
- First-Class regular 1 oz letters to $0.73, metered to $0.69, postcards to $0.56, and flats to $1.50.
- Presorted First-Class letters to $0.622, cards to $0.419, and flats to $1.355.
- Standard Mail AADC letters to $0.402 and flats to $1.041.
- Nonprofit Mail AADC letters to $0.23 and flats to $0.805.
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Direct Mail Value: Despite the rate increases, direct mail remains a highly effective marketing channel with the highest ROI, which is crucial for maintaining customer engagement and brand visibility.
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USPS Promotions: The USPS is offering several promotional discounts to help mitigate the impact of the rate increases and enhance the effectiveness of direct mail campaigns:
- Tactile, Sensory & Interactive: Engage the senses with special effects, valid until July 31, 2024.
- Personalized Color: Incorporate colorful marketing messages on transactional mail, valid until July 31, 2024.
- Emerging Technology: Incorporate augmented reality, voice assistants, or QR codes, with discounts available from March 1 to September 30, 2024.
- Reply Mail IMbA: Use barcodes for more straightforward reply mail processing, available from July 1 to December 31, 2024.
- Informed Delivery: Integrate mail with digital marketing for added engagement, available from August 1 to December 31, 2024.
- Retargeting: Connect digital interactions to physical mail, available from September 1 to November 30, 2024.
John Roberts is your partner for strategic advice: Use these promotions to improve targeting, enhance messaging, and optimize the testing of direct mail campaigns. This proactive approach helps maintain cost-effectiveness despite the rate increases.
With You Every Step of the Experience. Reach out, and let's solidify your plan with creative and cost-effective solutions.
success@johnroberts.com 763-755-5500
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