Maybe you have been wondering if that brochure you’ve produced a few times with your sheetfed print vendor could be printed for less money using web offset printing. Perhaps you already know it can but have been reluctant to make the change because you don’t know much about web offset printing. Maybe you’ve even heard horror stories of web print jobs gone wrong, or been given contradictory advice by printers. Whatever your trepidation, the following information will help ease your mind. I will cover the basics of web offset printing, explaining the press, what types of print work are best suited, and essential tips for success.
Varnishes and coatings offer a multitude of ways to add impact, durability, and pizzazz to printed materials. Varnishes are routinely used to protect a printed piece from fingerprints, smudges and wear and tear. But they also lend sophisticated nuance when applied selectively, as a design element.
While varnish is a relatively common print technique – it can provide some seriously uncommon enhancements to a print project.
Years ago, printing on either a web press or sheetfed press was a clear-cut choice – your project was a fit for one or the other. With today’s technology and state-of-the-art equipment, such distinction between web and sheetfed printing has been erased. Now you can glean the efficiencies and advantages of both processes – often on the same project – while enjoying optimum results.
Many months ago, I sat down with the data team at John Roberts and I grilled them about variable data printing. I wanted to understand how variable data works. And, no, I didn’t need a basic overview of what variable data is, and the components that were needed to make it happen.
I understood the principles of the process, what I needed to know was how a normal human being can start using variable data from scratch for the first time. I needed the practical tips and strategies for the common man, so to speak. Luckily, I was talking to the right people.
Every interaction your customers have with your brand is an opportunity for you to connect and engage with them. Your customers have come to expect your marketing to be relevant, timely and ultimately useful. Deluxe Corporation understands this and designed a self-mailer that is visually striking, highly interactive and personalized for every recipient.
We’ve chosen to showcase this project because we love the creative self-mailing format, skillful data-driven personalization, cutting-edge print, coating (including Scodix), and finishing techniques. Learn more about out how Deluxe Corporation partnered with John Roberts to create this project.
When you are planning your next print communication project, don't forget to think about a few key project elements:
- Who will be using the print piece?
- How will the piece be used?
- Where will the piece be used?
- How long does the piece need to last?
If you can answer these questions - then you are ready to make an educated decision about your print protection needs. As you can imagine, there are quite a few options out there - one of the most effective and low-cost options is aqueous coating.
While the prevailing theme for the NATUZZI Re-vive recliner is “LOVE DOING NOTHING”, the NATUZZI team has done much more than nothing with their design for the Re-vive Consumer Brochure. The design team needed to create a brochure that would not only represent the craftsmanship and beauty of their product, but would also enhance and support their marketing and sales goals.
Check out what they've done with a few design, print and coating techniques to create an amazing brochure. Grab a sample while you're at it.
This Thursday, May 14th, 2015, The John Roberts Company presents the Made You Look! Made You Buy! Workshop with industry "rock star" Trish Witkowski of foldfactory.com.
Save the Date for May 14th, 2015 to attend the Made You Look! Made You Buy! Workshop with industry "rock star" Trish Witkowski of foldfactory.com.