Our Blog


5 Reasons to Diversify Your Direct Mail and Packaging Examples


It's easy to underestimate the power of tangible marketing materials. Yet, even with the digital boom, direct mail and product packaging still stand as the most effective channels for attracting attention and driving customer action. Consumers respond to how something feels in their hands. 

But how can you get the most out of these traditional marketing tactics? The key lies in diversity—specifically, having a rich supply of various direct mail or packaging examples. Here are five reasons why building a collection of different types is crucial:

1. Optimize Color Impact

The psychological impact of color in marketing cannot be overstated. Different hues evoke various emotions; red signals excitement, while blue portrays trust and calmness. Having a variety of examples in your marketing supply enables you to test which colors resonate most with your audience. Knowing which hues get your target demographic's attention, you can tailor your direct mail or packaging accordingly for a diversified color palette

2. Test Design Aesthetics

While color pulls a viewer in, design holds their attention. Sleek, clean lines might appeal to a modern audience, while intricate patterns may attract a more traditional market. With multiple design options, you're better equipped to test different aesthetics and evaluate what captures your audience's attention and encourages them to take action.

3. Experiment with Fold Techniques

For direct mail campaigns, the folding technique can make a significant difference. Brochures can be tri-fold, bi-fold, or even z-fold, each offering a unique way to present information. By incorporating different folding methods in your marketing supply, you can discover the most effective way to communicate your message. One technique may allow for a more compelling storytelling approach, or another fits more content.  At John Roberts, our shelves are overflowing with an extensive collection of limitless possibilities. We have the expertise to bring it to life if you can imagine it.  Connect with us; we'd love to show you for yourself success@johnroberts.com 

4. Evaluate Material Quality

The texture and quality of the paper or packaging material also play a role in consumer perception. For instance, a high-quality, thick paper may convey luxury and durability, while a lighter material might be more suitable for budget-friendly products. Having a supply of various material examples can help you match the quality of your direct mail or packaging to the expectations and perceptions of your audience.  We have specific departments dedicated to direct mail and packaging.  Let the experts here guide you!  

5. A/B Testing

Diverse marketing samples set the stage for A/B testing, a powerful method for determining what resonates with an audience. Whether testing a single variable like font, adding foil, or a more complex aspect like layout, A/B testing provides actionable data. This helps our clients refine their campaigns and positions The John Roberts Company as a data-driven, results-oriented partner.  Ask for examples; we've seen tremendous customer success!  success@johnroberts.com


Building a supply of diverse direct mail and packaging examples sets the stage for a more informed, data-driven marketing strategy. Ask about our Big Idea Box campaign.  Join the fun and get a fresh, new design monthly.  From color psychology to design elements, from fold techniques to material quality, having variety allows you to tailor your materials to what best engages your target audience. In this way, you're not just sending out a piece of mail or packaging a product; you're delivering a carefully crafted message designed to resonate and drive action.


Get Future Articles in Your Inbox