--- title: "Packaging: More than just a pretty wrapper" description: The other day, I was greeted by an exquisite package that took me by surprise. It made me reflect on the journey from the days of basic brown boxes – which have their place, of course – to the stunning presentation of the gift before me. image: https://blog.johnroberts.com/hubfs/packaging-2655768_1280.jpg --- ![Vector Smart Object](https://f.hubspotusercontent30.net/hubfs/9360882/Vector%20Smart%20Object.svg) ![Vector Smart Object](https://f.hubspotusercontent30.net/hubfs/9360882/Vector%20Smart%20Object.svg) ** Menu [ Home ](https://www.johnroberts.com) [Who We Are](https://www.johnroberts.com/about) [What We Do](https://www.johnroberts.com/services) [Contact](https://www.johnroberts.com/contact) [Packaging](https://www.johnroberts.com/packaging) [Envelope Conversion](https://www.johnroberts.com/envelope-conversion) [Request a Sample](https://www.johnroberts.com/sample-request) [Crossmedia](https://www.johnroberts.com/crossmedia) [Blog](https://blog.johnroberts.com) [White Papers](https://www.johnroberts.com/insider#download-whitepapers) [Webinars](https://www.johnroberts.com/insider) [Insider Club](https://www.johnroberts.com/contact-insider-club) [Accreditations](https://www.johnroberts.com/about/accreditations) [Sustainability](https://www.johnroberts.com/about/sustainability) [Customer Center](https://www.johnroberts.com/resources/customer-center) Take a Tour [Careers](https://www.johnroberts.com/jobs) {source_type=html, embed_html=, supported_oembed_types=[photo, video, link, rich]} {source_type=html, embed_html=, supported_oembed_types=[photo, video, link, rich]} {source_type=html, embed_html=, supported_oembed_types=[photo, video, link, rich]} {source_type=html, embed_html=, supported_oembed_types=[photo, video, link, rich]}     ###### August 16, 2023 at 9:30 AM ### Packaging: More than just a pretty wrapper   Packaging has become increasingly important over the centuries due to technological advancements, changing consumer behaviors, and the evolution of commerce. The significance of packaging can be traced back to various historical milestones. In this blog, we will look at the history of packaging and explore some factors that have contributed to the journey.     - The Industrial Revolution (18th and 19th centuries) brought about mass production, which led to the need for standardized packaging to protect goods during transportation and storage. As goods were produced on a larger scale and transported longer distances, packaging became crucial to ensure products reached their destinations in good condition. - The growth of urban centers and the rise of retail stores in the 19th century prompted the need for more appealing packaging. With the emergence of department stores and shopping malls, packaging started serving not only functional purposes but also as a means to attract customer's attention and create a positive brand image. - In the 20th century, branding and marketing became essential components of business strategies. Packaging had become a powerful tool for conveying a brand's identity and values. It helped differentiate products in an increasingly competitive market and played a role in influencing consumers' purchasing decisions. - As consumer lifestyles evolved, convenience became a significant factor. Packaging adapted to this need by offering more user-friendly designs, such as resealable bags, single-serving portions, and easy-to-open containers. These innovations catered to the fast-paced, on-the-go lifestyles of modern consumers.  - In recent decades, the environmental impact of packaging has gained attention. Excessive packaging waste and non-biodegradable materials have called for sustainable packaging solutions. This has prompted businesses to rethink their packaging choices, opting for eco-friendly materials and minimalistic designs.  At The John Roberts Company, we are committed to these solutions and will share more soon about our commitments in this industry area! - The rise of e-commerce has revolutionized the packaging landscape. Packaging has become essential to the unboxing experience, with goods shipped directly to consumers. Brands focus on creating memorable, aesthetically pleasing packaging to enhance the customer journey and encourage social sharing.  A lovely package design that plays to our sense of fun and delight plays a memorable role in our association with whatever is inside by enhancing the experience. Packaging has come a long way since its humble beginnings. From simple containers used to protect goods, packaging has evolved into a sophisticated marketing tool that can influence consumer behavior and drive sales.   We'd love to partner with you to explore what's possible; call us today.  763-755-5500.         ### Popular Posts [![Memorial Weekend](https://blog.johnroberts.com/hubfs/Freedom2.png) READ MORE ** ](https://blog.johnroberts.com/memorial-weekend) Print ### [ Memorial Weekend](https://blog.johnroberts.com/memorial-weekend) [![40 Years of Service!](https://blog.johnroberts.com/hubfs/Jerry1a.jpg) READ MORE ** ](https://blog.johnroberts.com/40-years-of-service) News ### [ 40 Years of Service!](https://blog.johnroberts.com/40-years-of-service) [![Nurturing Your Emotional Wellbeing](https://blog.johnroberts.com/hubfs/Green%20space.jpg) READ MORE ** ](https://blog.johnroberts.com/nurturing-your-emotional-wellbeing) News ### [ Nurturing Your Emotional Wellbeing](https://blog.johnroberts.com/nurturing-your-emotional-wellbeing) [![Learn Why Omnichannel Marketing is Trending](https://blog.johnroberts.com/hubfs/PURL.png) READ MORE ** ](https://blog.johnroberts.com/learn-why-omnichannel-marketing-is-trending) Landing Pages ### [ Learn Why Omnichannel Marketing is Trending](https://blog.johnroberts.com/learn-why-omnichannel-marketing-is-trending) [![Leverage These USPS Promo Discounts](https://blog.johnroberts.com/hubfs/Mailbox.jpg) READ MORE ** ](https://blog.johnroberts.com/leverage-these-usps-promo-discounts) Print ### [ Leverage These USPS Promo Discounts](https://blog.johnroberts.com/leverage-these-usps-promo-discounts) [![Direct Mail Is Back](https://blog.johnroberts.com/hubfs/mailing.jpg) READ MORE ** ](https://blog.johnroberts.com/direct-mail-is-back) Direct Mail ### [ Direct Mail Is Back](https://blog.johnroberts.com/direct-mail-is-back) [![Your Guide For Print Buyers On Binding Techniques.](https://blog.johnroberts.com/hubfs/books1.jpg) READ MORE ** ](https://blog.johnroberts.com/a-print-buyers-guide-to-binding-techniques) Print ### [ Your Guide For Print Buyers On Binding Techniques.](https://blog.johnroberts.com/a-print-buyers-guide-to-binding-techniques) [![Celebrating Marie Sidonie, the Heart of Business Administration Day](https://blog.johnroberts.com/hubfs/marie.jpg) READ MORE ** ](https://blog.johnroberts.com/celebrating-marie-sidonie-the-heart-of-business-administration-day) News ### [ Celebrating Marie Sidonie, the Heart of Business Administration Day](https://blog.johnroberts.com/celebrating-marie-sidonie-the-heart-of-business-administration-day)     ###### BLOG POSTS ### Get Future Articles in Your Inbox