Today at The John Roberts Company we were fortunate to have MeadWestvaco Corporation (MWV), a paper company, visit us and WOW was it a pleasant surprise!
Terri Krysan, Account Manager for their Commerical Printing Division, did a great presentation on how the sturdiness of paper enhances quality perception and increases ROI on direct mail campaigns.
The UNLIMITED 2.0 Self-Mailer Invite was featured as the "Fold of the WEEK" by Trish Witkowski from foldfactory.com.
The invite and all digital marketing components were designed by The Steinhauser Group and were created as an invitation for the special event at John Roberts - UNLIMITED 2.0, which is taking place on January 30, 2014.
Many companies don't know how to benefit from direct mail's marketing superiority or even realize the creative ways they can use the format. That's why Sappi created the manual - Act Now! A Better Response to Direct Mail. It is a reference tool broken down step by step to explain everything you need to know about design mailings, formatting them, and tracking and measuring results.