Helping You Deliver Your Message

Experience the Power of a 'Bookbook"

By Ann Marie Keene

 

names

Great advertisements need to be shared! As noted in IKEA's hilarious ad for its new catalog 'Bookbook' they showcase the coolest, sleekest new gadget on the market! 

FOLD of the WEEK: Personalized Luggage Looking Mailer

By Ann Marie Keene

 

names

The Personalized Luggage Looking Mailer was featured as the "Fold of the WEEK" by Trish Witkowski from foldfactory.com. 

The invite was designed and produced by HP for a DSCOOP event. 

Why does The John Roberts Company think this is a cool piece?

Benefits of using Variable Data Printing

By Ann Marie Keene

 

namesWhen marketers begin to evaluate the success of personalized campaigns, one of the first questions they ask is, “How much does it cost?” The second question is often, “What kind of response rates will I get?”

5 Ideas for Low Budget Direct Mail Formats

By Ann Marie Keene

 

names

If you're a regular reader of blogs, you probably come across great articles that you just want everyone to know about, hence, our re-post of Trish Witkowski's article in The Binding Edge on "Low-Budget Wonders: Get the Look of Specialty without the Price Tag".

Paper Sturdiness Enhances Quality Perception and Response!

By Ann Marie Keene

 

names

Today at The John Roberts Company we were fortunate to have MeadWestvaco Corporation (MWV), a paper company, visit us and WOW was it a pleasant surprise! 

Terri Krysan, Account Manager for their Commerical Printing Division, did a great presentation on how the sturdiness of paper enhances quality perception and increases ROI on direct mail campaigns. 

FOLD of the WEEK: Engaging Visual Trick

By Ann Marie Keene

 

names

The Oktoberfest Self-Mailer Invite was featured as the "Fold of the WEEK" by Trish Witkowski from foldfactory.com. 

The invite was designed by Tina Tanchin for Productivity, Inc. and produced by The John Roberts Company.  

FOLD of the WEEK: Gorgeous One-Piece Poster Self-Mailer

By Ann Marie Keene

 

names

The UNLIMITED 2.0 Self-Mailer Invite was featured as the "Fold of the WEEK" by Trish Witkowski from foldfactory.com. 

The invite and all digital marketing components were designed by The Steinhauser Group and were created as an invitation for the special event at John Roberts - UNLIMITED 2.0, which is taking place on January 30, 2014. 

UNLIMITED 2.0 with Daniel Dejan, Sappi & Trish Witkowski, foldfactory.com - January 30, 2014

By Ann Marie Keene

 

names

The John Roberts Company is folding a conference into an open house, wrapping it with hors d'oeuvres and serving it with premium refreshments.  We call it UNLIMITED 2.0 - New and Improved!

UNLIMITED 2.0 - JANUARY 30, 2014

By Ann Marie Keene

 

names

Innovative. Thought-Provoking. Energetic. #UNLIMITED 2.0

On January 30, 2014, let us inspire you and help infuse new ideas into your strategy at UNLIMITED 2.0, presented by The John Roberts Company.  

Act Now! A Better Response to Direct Mail

By Ann Marie Keene

 

names

Many companies don't know how to benefit from direct mail's marketing superiority or even realize the creative ways they can use the format.  That's why Sappi created the manual - Act Now! A Better Response to Direct Mail. It is a reference tool broken down step by step to explain everything you need to know about design mailings, formatting them, and tracking and measuring results.