Helping You Deliver Your Message

7 Practical Tips for Variable Data Printing Success

By Trish Witkowski,


Many months ago, I sat down with the data team at John Roberts and I grilled them about variable data printing. I wanted to understand how variable data works. And, no, I didn’t need a basic overview of what variable data is, and the components that were needed to make it happen.

I understood the principles of the process, what I needed to know was how a normal human being can start using variable data from scratch for the first time. I needed the practical tips and strategies for the common man, so to speak. Luckily, I was talking to the right people.

Engaging Direct Mail Ideas (On the Cheap)

By Trish Witkowski,

I’ve seen a lot of mail, and I can tell you that a lot of it is the same. Different content, yes, but the carrier is often a #10 envelope or a large card (a “billboard” as they call it in the mail industry).  Now, I’m not knocking these staples in the mailing industry — they’re proven formats that can be very effective, however they’re predictable.

These days I study all of the different ways we can be engaging as direct marketers, and the great news is, you don’t have to spend a ton of money to stand out. Today I’m going to share with you a few of my favorite “cheapskate” direct mail ideas.

Innovative Folded Self-Mailer with Scodix Coating [Free Sample]

By Kyle Kennedy

 Deluxe Folded Self-Mailer  

Every interaction your customers have with your brand is an opportunity for you to connect and engage with them.  Your customers have come to expect your marketing to be relevant, timely and ultimately useful.  Deluxe Corporation understands this and designed a self-mailer that is visually striking, highly interactive and personalized for every recipient.  

We’ve chosen to showcase this project because we love the creative self-mailing format, skillful data-driven personalization, cutting-edge print, coating (including Scodix), and finishing techniques.  Learn more about out how Deluxe Corporation partnered with John Roberts to create this project.

How NATUZZI Used Print and Coating Techniques To Enhance their Marketing [Free Sample]

By Kyle Kennedy

New Call-to-action


While the prevailing theme for the NATUZZI Re-vive recliner is “LOVE DOING NOTHING”, the NATUZZI team has done much more than nothing with their design for the Re-vive Consumer Brochure.  The design team needed to create a brochure that would not only represent the craftsmanship and beauty of their product, but would also enhance and support their marketing and sales goals.    

Check out what they've done with a few design, print and coating techniques to create an amazing brochure.  Grab a sample while you're at it.

Do You Know What People See In The First 3-5 Seconds They Look At Your Design?

By Ann Marie Keene



In our visually cluttered world, you have about 3-5 seconds to get your design noticed or lost in the shuffle. What if you could predict what people are likely to see in those critical seconds and than could use that knowledge to make your design or offer stand out even more? 

Made You Look! Made You Buy! Workshop with Trish Witkowski - and The John Roberts Company

By Ann Marie Keene


This Thursday, May 14th, 2015, The John Roberts Company presents the Made You Look! Made You Buy! Workshop with industry "rock star" Trish Witkowski of 

Email Design: 50 of the Best Email Designs Ever Seen - A Must Share Post!

By Ann Marie Keene



We loved Mary Stribley's blog post entitled "50 Of The Best Email Marketing Designs We've Ever Seen(And How You Can Create One Just As Good)," SO much we wanted to share some of the highlights from her blog and a link to the full post here

Within her post she discusses 50 of the best email designs and the fact that email is not dead. By the end of next year, it's expected that the total number of worldwide email accounts will increase to over 4.3 billion. Like it or not, we live in a time where people like to email. To learn more about integrating mail and technology, visit our blog post "Mail + Technology - Are You Ready?" authored by Trish Witkowski. Below are a few of the suggestions Mary lists: 

Brochure Design: 25 Tips to Create Marketing Materials that Sell

By Ann Marie Keene



We loved Caitlin Jordan 's blog post entitled "Brochure Design: 25 Tips to Create Marketing Materials That Sell," so much we wanted to share some of the highlights from her blog and a link to the full post here

Within her post she discusses 25 ways to step up your custom brochure design game to ensure your information will be shared. Below are a few of the suggestions. 

The John Roberts Company wins GPA Award + Ideas for Variable Print and Digital Marketing Personalization

By Ann Marie Keene



The John Roberts Company is proud to be announced as a Best of Category winner for GPA's 2014 Print and Design Contest for their HP Indigo 10000 highly variable 2014 Wall Calendar. 

The Saint John's Bible

By Ann Marie Keene

St. Johns BibleThe Saint John’s Bible is a hand-written and illuminated bible commissioned by the monks of Saint John’s Abbey in Collegeville, Minnesota. Celebrated calligrapher Donald Jackson and a team of scribes and illuminators completed the bible over a fifteen-year period employing techniques and materials that untold scribes before them used prior to the invention of the printing press.