Helping You Deliver Your Message

Innovative Folded Self-Mailer with Scodix Coating [Free Sample]

By Kyle Kennedy

 Deluxe Folded Self-Mailer  

Every interaction your customers have with your brand is an opportunity for you to connect and engage with them.  Your customers have come to expect your marketing to be relevant, timely and ultimately useful.  Deluxe Corporation understands this and designed a self-mailer that is visually striking, highly interactive and personalized for every recipient.  

We’ve chosen to showcase this project because we love the creative self-mailing format, skillful data-driven personalization, cutting-edge print, coating (including Scodix), and finishing techniques.  Learn more about out how Deluxe Corporation partnered with John Roberts to create this project.

How NATUZZI Used Print and Coating Techniques To Enhance their Marketing [Free Sample]

By Kyle Kennedy

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While the prevailing theme for the NATUZZI Re-vive recliner is “LOVE DOING NOTHING”, the NATUZZI team has done much more than nothing with their design for the Re-vive Consumer Brochure.  The design team needed to create a brochure that would not only represent the craftsmanship and beauty of their product, but would also enhance and support their marketing and sales goals.    

Check out what they've done with a few design, print and coating techniques to create an amazing brochure.  Grab a sample while you're at it.

Do You Know What People See In The First 3-5 Seconds They Look At Your Design?

By Ann Marie Keene

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In our visually cluttered world, you have about 3-5 seconds to get your design noticed or lost in the shuffle. What if you could predict what people are likely to see in those critical seconds and than could use that knowledge to make your design or offer stand out even more? 

Made You Look! Made You Buy! Workshop with Trish Witkowski - foldfactory.com and The John Roberts Company

By Ann Marie Keene

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This Thursday, May 14th, 2015, The John Roberts Company presents the Made You Look! Made You Buy! Workshop with industry "rock star" Trish Witkowski of foldfactory.com. 

Email Design: 50 of the Best Email Designs Ever Seen - A Must Share Post!

By Ann Marie Keene

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We loved Mary Stribley's blog post entitled "50 Of The Best Email Marketing Designs We've Ever Seen(And How You Can Create One Just As Good)," SO much we wanted to share some of the highlights from her blog and a link to the full post here

Within her post she discusses 50 of the best email designs and the fact that email is not dead. By the end of next year, it's expected that the total number of worldwide email accounts will increase to over 4.3 billion. Like it or not, we live in a time where people like to email. To learn more about integrating mail and technology, visit our blog post "Mail + Technology - Are You Ready?" authored by Trish Witkowski. Below are a few of the suggestions Mary lists: 

Brochure Design: 25 Tips to Create Marketing Materials that Sell

By Ann Marie Keene

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We loved Caitlin Jordan 's blog post entitled "Brochure Design: 25 Tips to Create Marketing Materials That Sell," so much we wanted to share some of the highlights from her blog and a link to the full post here

Within her post she discusses 25 ways to step up your custom brochure design game to ensure your information will be shared. Below are a few of the suggestions. 

The John Roberts Company wins GPA Award + Ideas for Variable Print and Digital Marketing Personalization

By Ann Marie Keene

 

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The John Roberts Company is proud to be announced as a Best of Category winner for GPA's 2014 Print and Design Contest for their HP Indigo 10000 highly variable 2014 Wall Calendar. 

The Saint John's Bible

By Ann Marie Keene

St. Johns BibleThe Saint John’s Bible is a hand-written and illuminated bible commissioned by the monks of Saint John’s Abbey in Collegeville, Minnesota. Celebrated calligrapher Donald Jackson and a team of scribes and illuminators completed the bible over a fifteen-year period employing techniques and materials that untold scribes before them used prior to the invention of the printing press. 

Made You Look! Made You Buy! - foldfactory.com and The John Roberts Company

By Ann Marie Keene

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Save the Date for May 14th, 2015 to attend the Made You Look! Made You Buy! Workshop with industry "rock star" Trish Witkowski of foldfactory.com. 

Top 7 Cross Media Strategies - FREE WHITEPAPER

By Ann Marie Keene

Top Ways to Leverage Cross Media StrategiesEngaging consumers is about connecting with people in the places and through the channels they prefer. It’s about integrating content and context for a richer, relevant, and personalized experience, from the time someone first hears about your brand to the point they’re buying your product and telling their friends about it. Individual marketing channels that work in tandem to promote an offer, promotion, or even a full-blown campaign can give you the “oomph” you need to generate even better results.