Helping You Deliver Your Message

6 Essential Tips to Execute Stress-Free Print Projects

By Kyle Kennedy

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It happened again...the deadline that once seemed light-years in the future is now breathing down your neck. How can you keep an already stressful project free from surprises and delays at your printer? We asked our top print account managers to provide insider tips that will guarantee smooth sailing on press.

A Print Buyers Introduction to Web Offset Printing

By Erik Haug

web-offset-pressroom.jpgMaybe you have been wondering if that brochure you’ve produced a few times with your sheetfed print vendor could be printed for less money using web offset printing. Perhaps you already know it can but have been reluctant to make the change because you don’t know much about web offset printing. Maybe you’ve even heard horror stories of web print jobs gone wrong, or been given contradictory advice by printers. Whatever your trepidation, the following information will help ease your mind. I will cover the basics of web offset printing, explaining the press, what types of print work are best suited, and essential tips for success.

Protect and Enhance Your Print Marketing with Varnish Coating

By Kyle Kennedy

jaguar-1.jpgVarnishes and coatings offer a multitude of ways to add impact, durability, and pizzazz to printed materials. Varnishes are routinely used to protect a printed piece from fingerprints, smudges and wear and tear. But they also lend sophisticated nuance when applied selectively, as a design element.

While varnish is a relatively common print technique – it can provide some seriously uncommon enhancements to a print project.

3 Web Offset Printing Myths Demystified

By Kyle Kennedy

web-offset-printing-press.jpgYears ago, printing on either a web press or sheetfed press was a clear-cut choice – your project was a fit for one or the other. With today’s technology and state-of-the-art equipment, such distinction between web and sheetfed printing has been erased. Now you can glean the efficiencies and advantages of both processes – often on the same project – while enjoying optimum results.

Postage Rates Going Down April 10, 2016!

By Kyle Kennedy

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The United States Postal Service (USPS) filed a notice with the Postal Regulatory Commission (PRC) that it intends to remove the exigent surcharge currently in place.  Assuming no legal intervention takes place, the postage rate changes will go into effect on April 10, 2016.  The average savings will be about $0.0125 per piece or about 4%.

7 Practical Tips for Variable Data Printing Success

By Trish Witkowski, foldfactory.com

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Many months ago, I sat down with the data team at John Roberts and I grilled them about variable data printing. I wanted to understand how variable data works. And, no, I didn’t need a basic overview of what variable data is, and the components that were needed to make it happen.

I understood the principles of the process, what I needed to know was how a normal human being can start using variable data from scratch for the first time. I needed the practical tips and strategies for the common man, so to speak. Luckily, I was talking to the right people.

2016 USPS Postal Promotions Approved by PRC

By Kyle Kennedy

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On Thursday, December 10, the Postal Regulatory Commisions (PRC) approved the USPS's 2016 proposed postal promotions sparking direct mailers to use advanced print techniques, A/B testing and mobile technologies to increase engagement and response in their mailing campaigns. 

The approved promotions offer a 2% upfront discount on qualifying mailpieces, with the exception of the Earned Value Reply Mail Promotion, which offers mailers a rebate credit on qualifying reply mailpieces.

Engaging Direct Mail Ideas (On the Cheap)

By Trish Witkowski, foldfactory.com

I’ve seen a lot of mail, and I can tell you that a lot of it is the same. Different content, yes, but the carrier is often a #10 envelope or a large card (a “billboard” as they call it in the mail industry).  Now, I’m not knocking these staples in the mailing industry — they’re proven formats that can be very effective, however they’re predictable.

These days I study all of the different ways we can be engaging as direct marketers, and the great news is, you don’t have to spend a ton of money to stand out. Today I’m going to share with you a few of my favorite “cheapskate” direct mail ideas.

USPS Proposes Postage Rate Increases for 2016

By Kyle Kennedy

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On Friday, October 16th, the United States Postal Service (USPS) filed a notice with the Postal Regulatory Commission (PRC) for a proposed rate increase. The PRC has since approved the request and the postage rate changes will go into effect on January 17, 2016.

A few things to note:

  • The changes are primarily for Priority Mail and Parcel Services.
  • There are no changes for First-Class Mail or Standard Mail rates of letter or flat sized pieces.

The Stealth Practice of “Un-Marketing” to Millennials

By Trish Witkowski, foldfactory.com

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As marketers, we’ve really met our match in the Millennials. They’re hard to reach, and they have the innate ability to completely tune out conventional marketing methods. In fact, a current study of Millennials by SocialChorus1 uncovered some horrifying statistics for marketers:

  • Only 6% think online advertising is credible
  • 67% never click on sponsored stories
  • 95% see friends as their most believable source for product information

We also know they skip commercials, skim content, multitask and have short attention spans. Their attention is limited, of course, because they are inundated with content—consuming more than 8 hours of content per day, according to a recent study by ZenithOptimedia.2 So how can marketers break through the noise and get noticed?

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