Google Algorithm Rewards Mobile-Friendly Sites: Here's What You Need to Know

by Ann Marie Keene

Google

 

On Tuesday, April 21st, 2015, Google made a massive change to the way it ranks websites. The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile. 

Earth Day 2015

by Michael Keene, President - The John Roberts Company


HOW THE FIRST EARTH DAY CAME ABOUT:

In 1970, Senator Gaylord Nelson founded Earth Day. The idea of Earth Day evolved over a period of seven years starting in 1962 when Senator Gaylord Nelson thought to put the environment into the political "limelight" once and for all. He flew to Washington to discuss the proposal with Attorney General Robert Kennedy and President Kennedy whom both liked the idea. The President began a five-day, eleven-state conservation tour in September 1963. The tour was the germ of the idea that ultimately flowered into Earth Day. 

Is Direct Mail the Devil?

by Trish Witkowski, foldfactory.com

direct mail

 

In an eco-conscious day and age, the trend is to denounce print as evil and wasteful and bad for the environment. The argument is of course that it’s a physical thing, so why make something and send it, right? Save the natural resources—communicate digitally, and think before you print your email, too! 


Match Mail and Mail Merge

by Trish Witkowski, foldfactory.com

Matchmail

When you get a letter in the mail with your name on the outside of the envelope, and your name in the greeting of the letter, do you ever wonder how it got there? Before you open it, do you ever question if what’s in the envelope is actually for you? If you’re like most people, the answer is no. That’s because the process of creating personalized mail components—and the technology behind it—is so good that almost no one gets the wrong mail.

USPS Rate Change - April 2015 (DELAYED)

by Ann Marie Keene

USPS Delays Postage Rate Increase

 

Email Design: 50 of the Best Email Designs Ever Seen - A Must Share Post!

by Ann Marie Keene

brochuredesign

 

We loved Mary Stribley's blog post entitled "50 Of The Best Email Marketing Designs We've Ever Seen(And How You Can Create One Just As Good)," SO much we wanted to share some of the highlights from her blog and a link to the full post here

Within her post she discusses 50 of the best email designs and the fact that email is not dead. By the end of next year, it's expected that the total number of worldwide email accounts will increase to over 4.3 billion. Like it or not, we live in a time where people like to email. To learn more about integrating mail and technology, visit our blog post "Mail + Technology - Are You Ready?" authored by Trish Witkowski. Below are a few of the suggestions Mary lists: 

NEW April 2015 Postal Mailing Rates

by Ann Marie Keene

Postal_Rates_Blog_Image

 

Download a copy of the NEW APRIL 2015 Quick Postal Rate Reference Chart* for First-Class, Standard and Non-Profit Mail by clicking on the button below. 

Part Two: 10 Best Practices in Personalized URLs - Whitepaper Download

by Ann Marie Keene

ScreenShot2015-03-12at12.53.26PM

 

Last week we highlighted the 10 Best Practices in Personalized URLs and this week we are going to look at the use of personalized URLs as a way to gather customer and prospect data, score leads, start conversations, and turn marketing into an interactive process. In this exclusive whitepaper, Best Practices for Personalized URLs, learn what PURLs are, how to use them and how they can bring your business success.

Part One: 10 Best Practices in Personalized URLs - Whitepaper Download

by Ann Marie Keene

ScreenShot2015-03-12at12.53.26PM

 

It started as a trickle and now it’s a flood – the promotion and use of personalized URLs as the latest way to grab attention, market products, and communicate with customers and prospects.

In the Best Practices for Personalized URLs Whitepaper, we dig deep into the top 10 best practices for implementing these campaigns PLUS provide many tips, case studies and even a chance to test drive creating your own PURL in a multi-channel campaign through the JR University demo.

Email Marketing Strategies That Increase Response Rates - (these strategies can be used for personalized variable direct mail too)

by Ann Marie Keene

email marketingHow many times a day do you check your email? Tomi Ahonen states that the average person stares at his/her phone 150 times per day. That works out to once every 6.5 minutes of every hour that the average person is awake. When checking emails from businesses, we can easily identify the emails that we find important to us from the ones we choose to delete instantly.

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