The USPS is currently offering several promotions designed to save postage dollars for your direct marketing efforts - specifically direct mail. The Earned Value Reply Mail Promotion and the Premium Advertising Promotion are both running now through June 30, 2014. And, approaching fast is the Mail & Digital Personalization Promotion, which is scheduled to run from May 1 through June 30, 2014. This is the most relevant promotion for the majority of our multi-channel Customers and for those considering a good time to give cross media a try.
It was a busy and exciting week for The John Roberts Company at the 2014 National Postal Forum in National Harbor, MD/Washington DC area.
Not only did the team learn more about mailing operations, data technology and all things “postal,” Rhea Friederichs visited with the Postmaster General and CEO of the USPS, Patrick R. Donahoe. As he stated during his keynote address, “Our industry needs to give all marketers a sense that mail can be used in new ways. We need to drive a better understanding of the value mail brings to integrated marketing campaigns.” This sentiment was echoed in Rhea’s workshop “Cross Media: Constructing an Effective Campaign” on Sunday. Catch a glimpse of the workshop as reviewed by DMNews here.
The UNLIMITED 2.0 Self-Mailer Invite was featured as the "Fold of the WEEK" by Trish Witkowski from foldfactory.com.
The invite and all digital marketing components were designed by The Steinhauser Group and were created as an invitation for the special event at John Roberts - UNLIMITED 2.0, which is taking place on January 30, 2014.
The Council for Advancement and Support of Education(CASE) is a professional association serving education institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education.
Innovative. Thought-Provoking. Energetic. #UNLIMITED 2.0
On January 30, 2014, let us inspire you and help infuse new ideas into your strategy at UNLIMITED 2.0, presented by The John Roberts Company.
Many companies don't know how to benefit from direct mail's marketing superiority or even realize the creative ways they can use the format. That's why Sappi created the manual - Act Now! A Better Response to Direct Mail. It is a reference tool broken down step by step to explain everything you need to know about design mailings, formatting them, and tracking and measuring results.