FOLD of the WEEK: Buzz-Building Fundraiser

by Ann Marie Keene

 

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First, we are super excited here at The John Roberts Company today to have Trish Witkowski present Rock the Mailbox at 11:00 a.m. and 4:00 p.m. with delicious food and refreshments following. I know our VIP clients share in this excitement as well!

FOW: As Trish notes on this weeks Super cool Fold of the Week - keeping in line with the fun and interactive themes of the past few weeks, this week's selection is a really creative format(not a fold).

Why does The John Roberts Company think this is a cool piece?

FOLD of the WEEK: Iron Cross with layered die cuts

by Ann Marie Keene

 

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The storytelling Iron Cross with layered die cuts was featured as the "Fold of the WEEK" by Trish Witkowski from foldfactory.com. 

Why does The John Roberts Company think this is a cool piece?

Paper Engineering Inside the Orange Envelope

by Ann Marie Keene

 

Paper Engineering Just like many of you, I receive numerous emails from marketers trying to sell me their products. This weekend, however, I was very pleasantly surprised to receive an email from Jean Kropper, Owner, Paper Engineer and Marketer from Australia. 
Her videos on paper engineering were so interesting, we of course responded with "tell us more."

BIG VARIABLE PRINT ANYONE?

by Ann Marie Keene

 

BigVariablePrintWhat HP Digital Press offers the capability of printing X-Large formats, i.e. 20 x 29.5? The HP Indigo 10000 and we have one! From unique large direct mail pieces like the one featured on Fold of the Week from foldfactory.com to a 6 x 9 self mailer that opens up to a large poster, the HP 10000 finally allows this capability. 

Which is Better - Frequency or Reach?

by Trish Witkowski, foldfactory.com

 

Rock The MailboxOften marketers make the decision to cast a wider net rather than send a smaller list of prospects multiple mailings. While you may reach a wider group by sending to the larger list, bear in mind that marketing is a relationship, and that it is very difficult to establish a relationship with only one point of contact. So, the next time you consider sending 100,000 mailpieces to an extended list, consider sending 25,000 solid prospects four mailings instead. 

Rock Star Partnership - foldfactory.com and The John Roberts Company

by Ann Marie Keene

 

Rock The MailboxStarting this fall, The John Roberts Company has partnered with industry "rock star" Trish Witkowski of Foldfactory.com to bring their customers a valuable series of publications, in-person workshops and tools that will give them the knowledge, inspiration and the confidence needed to create direct mail that performs. In this 12 month series customers will:

Experience the Power of a 'Bookbook"

by Ann Marie Keene

 

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Great advertisements need to be shared! As noted in IKEA's hilarious ad for its new catalog 'Bookbook' they showcase the coolest, sleekest new gadget on the market! 

5 Considerations why you may not need a BRC and BRE anymore...OR you may.

by Ann Marie Keene

 

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You may have noticed that your direct mail packages no longer include the business reply card(BRC) and business return envelope(BRE) anymore. 

This leads us to question if the "full-dress direct mail package" is as effective as it once was in the past. 

We review 5 reasons why these components may have been eliminated from direct mail campaigns. 

It's Time to Scream and Mohawk Dimensional Products Make it Easy!

by Ann Marie Keene

 

With products like the Mowhawk
Dimensional Megaphone, it is now easier
than ever to produce small quantities of
personalized or variable namesproducts that deliver a high-value impact!

FOLD of the WEEK: Personalized Luggage Looking Mailer

by Ann Marie Keene

 

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The Personalized Luggage Looking Mailer was featured as the "Fold of the WEEK" by Trish Witkowski from foldfactory.com. 

The invite was designed and produced by HP for a DSCOOP event. 

Why does The John Roberts Company think this is a cool piece?

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