Helping You Deliver Your Message

Paper Buying Guide: Should you BYOP? (Buy Your Own Paper)

By Kyle Kennedy

The cost of paper is one of the most important considerations for any print project. In fact, paper can account for 50% or more of the total project cost. If your marketing budget is slimmer than ever, you may be tempted to buy your own paper from a paper mill or distributor as an alternative to buying it through your printer. But does buying your own paper really save you time and money?

5 Reasons To Increase Your Direct Mail Spend

By Erik Haug

jaguar-1.jpgSavvy marketers know the best allocation of their budget is a mix incorporating multiple channels. It could be a mistake to neglect the use of one particular channel over another, and eliminating one entirely could hinder your ability to effectively reach your target audience. Success or failure of a marketing campaign can mean rapid growth or calamitous loss of money. 

Using Incongruity in Direct Mail to Maximize Response

By Erik Haug

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Take a moment to think about which TV ads you remember most from years past. Chances are the ads you remember most are either the funniest or out of the ordinary. Two of my favorite ads both debuted during Super Bowls. One is the Betty White Snickers commercial created by BBDO North America from 2010, You’re Not Yourself When You’re Hungry. Betty White is playing a rough game of football and turns into a young man after eating a Snickers bar. The other is Cat Herders, made by Fallon in 2000 for Electronic Data Systems (EDS). In this one grizzled cowboys herd thousands of cats like cattle. My all-time favorite is the Quiznos commercial from 2004 which featured two rodent-like creatures, dubbed spongemonkeys, singing about loving Quiznos subs. One is wearing an old fashioned bowler hat and the other is wearing a seafaring hat and playing guitar. The ad created by the Martin Agency in Richmond generated a huge amount of buzz. People were divided, either loving or hating the ad. Quiznos saw a 400% increase in unique visits to its website in the month the ad aired on TV and the campaign is considered one of the first to go viral.

Print Buyer's Guide to Web Printed In-Line Finished Booklet Self-Mailers

By Erik Haug

web-offset-pressroom.jpgI confess I’m one of those people excited to get my mail each day. My wife calls me a mail geek. I prefer to think of myself as an aficionado. My interest has nothing to do with a love of shopping, or the anticipation of discovering a great deal or can’t miss opportunity. Rather, it stems from a passion for staying on top of marketing trends and understanding the production technologies employed to create successful campaigns. I don’t just glance at a postcard. I take note of the images used, the fonts selected, and what coatings were applied during or after printing. When I open an envelope I remove the inserts and study the paper stocks, folds, binding, always looking for a production technique I’ve never seen before.   Admittedly, it’s not very often I come across anything exciting or new in my mailbox.

Print Buyers Guide: How to Choose the Right Paper for Your Project

By Kyle Kennedy

paper-options.jpgIf you’re overwhelmed when choosing paper for your next job, you’re not alone. Paper options abound. Project uses vary. Mistakes are expensive.

In our experience, a few rules of thumb can simplify things. As you move your project from concept to print production, the time you take to review its purpose influences the success of your decisions. These basic questions can help state your objective, then help you analyze your options and costs.

6 Essential Tips to Execute Stress-Free Print Projects

By Kyle Kennedy

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It happened again...the deadline that once seemed light-years in the future is now breathing down your neck. How can you keep an already stressful project free from surprises and delays at your printer? We asked our top print account managers to provide insider tips that will guarantee smooth sailing on press.

A Print Buyers Introduction to Web Offset Printing

By Erik Haug

web-offset-pressroom.jpgMaybe you have been wondering if that brochure you’ve produced a few times with your sheetfed print vendor could be printed for less money using web offset printing. Perhaps you already know it can but have been reluctant to make the change because you don’t know much about web offset printing. Maybe you’ve even heard horror stories of web print jobs gone wrong, or been given contradictory advice by printers. Whatever your trepidation, the following information will help ease your mind. I will cover the basics of web offset printing, explaining the press, what types of print work are best suited, and essential tips for success.

Protect and Enhance Your Print Marketing with Varnish Coating

By Kyle Kennedy

jaguar-1.jpgVarnishes and coatings offer a multitude of ways to add impact, durability, and pizzazz to printed materials. Varnishes are routinely used to protect a printed piece from fingerprints, smudges and wear and tear. But they also lend sophisticated nuance when applied selectively, as a design element.

While varnish is a relatively common print technique – it can provide some seriously uncommon enhancements to a print project.

3 Web Offset Printing Myths Demystified

By Kyle Kennedy

web-offset-printing-press.jpgYears ago, printing on either a web press or sheetfed press was a clear-cut choice – your project was a fit for one or the other. With today’s technology and state-of-the-art equipment, such distinction between web and sheetfed printing has been erased. Now you can glean the efficiencies and advantages of both processes – often on the same project – while enjoying optimum results.

Postage Rates Going Down April 10, 2016!

By Kyle Kennedy

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The United States Postal Service (USPS) filed a notice with the Postal Regulatory Commission (PRC) that it intends to remove the exigent surcharge currently in place.  Assuming no legal intervention takes place, the postage rate changes will go into effect on April 10, 2016.  The average savings will be about $0.0125 per piece or about 4%.