Helping You Deliver Your Message

Innovative Folded Self-Mailer with Scodix Coating [Free Sample]

By Kyle Kennedy

  Deluxe Folded Self-Mailer  

Every interaction your customers have with your brand is an opportunity for you to connect and engage with them.  Your customers have come to expect marketing to be relevant, timely and ultimately useful.  Deluxe Corporation understands this and set out to design a self-mailer that was visually striking, highly interactive and personalized for every recipient.  

We’ve chosen to showcase this project because we love the creative self-mailing format, skillful data-driven personalization, cutting-edge print, coating (including Scodix), and finishing techniques.  Learn more about out how Deluxe Corporation partnered with John Robert to create this project.

Print Enhancement 101: Aqueous Coating [Free Sample Kit]

By Kyle Kennedy

Print-Protection

When you are planning your next print communication project, don't forget to think about a few key project elements:

  • Who will be using the print piece?
  • How will the piece be used?
  • Where will the piece be used?
  • How long does the piece need to last?

If you can answer these questions - then you are ready to make an educated decision about your print protection needs.  As you can imagine, there are quite a few options out there - one of the most effective and low-cost options is aqueous coating.

Save 2% on Postage with the USPS Mail Drives Mobile Engagement Promotion

By Kyle Kennedy

QR-code

The USPS Mail Drives Mobile Engagement promotion provides an upfront 2% postage discount on Standard Mail® letters and flats that integrate with mobile technology to provide recipients with a convenient method for purchasing your products or service.

Your best leads and customers are already considering purchasing your products and services - getting the right message in their hands and providing them with a convenient next step to purchase is a recipe for success.

How NATUZZI Used Print and Coating Techniques To Enhance their Marketing [Free Sample]

By Kyle Kennedy

New Call-to-action

 

While the prevailing theme for the NATUZZI Re-vive recliner is “LOVE DOING NOTHING”, the NATUZZI team has done much more than nothing with their design for the Re-vive Consumer Brochure.  The design team needed to create a brochure that would not only represent the craftsmanship and beauty of their product, but would also enhance and support their marketing and sales goals.    

Check out what they've done with a few design, print and coating techniques to create an amazing brochure.  Grab a sample while you're at it.

Are you ready to nourish your creative soul?

By Ann Marie Keene

Blog_Post_1

The John Roberts Company and Sappi Fine Paper are excited to launch the UNLIMITED Summer Camp Series! Give us an hour, a room and an audience, and each month we will bring these power-packed sessions to you.

What if you could predict what people are likely to see in the first 3-5 seconds they look at your design?

By Ann Marie Keene

visual_attention_software

 

In our visually cluttered world, you have about 3-5 seconds to get your design noticed or lost in the shuffle. What if you could predict what people are likely to see in those critical seconds and than could use that knowledge to make your design or offer stand out even more? 

UNLIMITED - Content for You! Design Great Mail Guide 1.0 with Print Enhancement Techniques

By Ann Marie Keene

UNLIMITED - Content for You! Design Great Mail Guide 1.0

The UNLIMITED - Content for You! publication kicks-off our Direct Mail(Simplified) Series with content from Trish Witkowski, foldfactory.com. We are excited to also introduce two print enhancement techniques - Scodix Coating and motioncutter® digital high-speed laser die cutting to our suite of product offerings. Both of these new additions are showcased on the cover of the UNLIMITED publication. 

Made You Look! Made You Buy! Workshop with Trish Witkowski - foldfactory.com and The John Roberts Company

By Ann Marie Keene

Screen_Shot_2014-08-07_at_1.13.57_PM

This Thursday, May 14th, 2015, The John Roberts Company presents the Made You Look! Made You Buy! Workshop with industry "rock star" Trish Witkowski of foldfactory.com. 

2015 USPS Postage Rate Chart [Free Download]

By Ann Marie Keene

On May 7th, 2015, the Postal Regulatory Commission (PRC) approved the rate increases for Standard Mail, Periodicals and Package Services. The new have been implemented as of May 31, 2015.

Highlights:

  • Metered First Class 1oz letter increases from $0.48 to $0.485
  • First Class letter additional ounce increases from $0.21 to $0.22
  • Postcard increases from $0.34 to $0.35

Google Algorithm Rewards Mobile-Friendly Sites: Here's What You Need to Know

By Ann Marie Keene

Google

 

On Tuesday, April 21st, 2015, Google made a massive change to the way it ranks websites. The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile. 

Earth Day 2015

By Michael Keene, President - The John Roberts Company


HOW THE FIRST EARTH DAY CAME ABOUT:

In 1970, Senator Gaylord Nelson founded Earth Day. The idea of Earth Day evolved over a period of seven years starting in 1962 when Senator Gaylord Nelson thought to put the environment into the political "limelight" once and for all. He flew to Washington to discuss the proposal with Attorney General Robert Kennedy and President Kennedy whom both liked the idea. The President began a five-day, eleven-state conservation tour in September 1963. The tour was the germ of the idea that ultimately flowered into Earth Day. 

Is Direct Mail the Devil?

By Trish Witkowski, foldfactory.com

direct mail

 

In an eco-conscious day and age, the trend is to denounce print as evil and wasteful and bad for the environment. The argument is of course that it’s a physical thing, so why make something and send it, right? Save the natural resources—communicate digitally, and think before you print your email, too! 


Match Mail and Mail Merge

By Trish Witkowski, foldfactory.com

Matchmail

When you get a letter in the mail with your name on the outside of the envelope, and your name in the greeting of the letter, do you ever wonder how it got there? Before you open it, do you ever question if what’s in the envelope is actually for you? If you’re like most people, the answer is no. That’s because the process of creating personalized mail components—and the technology behind it—is so good that almost no one gets the wrong mail.

USPS Rate Change - April 2015 (DELAYED)

By Ann Marie Keene

USPS Delays Postage Rate Increase

 

Email Design: 50 of the Best Email Designs Ever Seen - A Must Share Post!

By Ann Marie Keene

brochuredesign

 

We loved Mary Stribley's blog post entitled "50 Of The Best Email Marketing Designs We've Ever Seen(And How You Can Create One Just As Good)," SO much we wanted to share some of the highlights from her blog and a link to the full post here

Within her post she discusses 50 of the best email designs and the fact that email is not dead. By the end of next year, it's expected that the total number of worldwide email accounts will increase to over 4.3 billion. Like it or not, we live in a time where people like to email. To learn more about integrating mail and technology, visit our blog post "Mail + Technology - Are You Ready?" authored by Trish Witkowski. Below are a few of the suggestions Mary lists: 

NEW April 2015 Postal Mailing Rates

By Ann Marie Keene

Postal_Rates_Blog_Image

 

Download a copy of the NEW APRIL 2015 Quick Postal Rate Reference Chart* for First-Class, Standard and Non-Profit Mail by clicking on the button below. 

Part Two: 10 Best Practices in Personalized URLs - Whitepaper Download

By Ann Marie Keene

ScreenShot2015-03-12at12.53.26PM

 

Last week we highlighted the 10 Best Practices in Personalized URLs and this week we are going to look at the use of personalized URLs as a way to gather customer and prospect data, score leads, start conversations, and turn marketing into an interactive process. In this exclusive whitepaper, Best Practices for Personalized URLs, learn what PURLs are, how to use them and how they can bring your business success.

Part One: 10 Best Practices in Personalized URLs - Whitepaper Download

By Ann Marie Keene

ScreenShot2015-03-12at12.53.26PM

 

It started as a trickle and now it’s a flood – the promotion and use of personalized URLs as the latest way to grab attention, market products, and communicate with customers and prospects.

In the Best Practices for Personalized URLs Whitepaper, we dig deep into the top 10 best practices for implementing these campaigns PLUS provide many tips, case studies and even a chance to test drive creating your own PURL in a multi-channel campaign through the JR University demo.

Email Marketing Strategies That Increase Response Rates - (these strategies can be used for personalized variable direct mail too)

By Ann Marie Keene

email marketingHow many times a day do you check your email? Tomi Ahonen states that the average person stares at his/her phone 150 times per day. That works out to once every 6.5 minutes of every hour that the average person is awake. When checking emails from businesses, we can easily identify the emails that we find important to us from the ones we choose to delete instantly.

USPS Approves First-Class Mail Price Adjustments

By Ann Marie Keene

 

2015PromotionscalendarOn February, 24, 2015, the Postal Regulatory Commission(PRC) issued Order No. 2365 on Price Adjustments for First-Class Mail finding the Postal Service pricing proposals to be consistent with the Consumer Price Index based price cap under the Postal Accountability and Enhancement Act of 2006. 

 

Free 2015 USPS Postal Rate Chart

Subscribe

Follow John Roberts