FOLD of the WEEK: Engaging Visual Trick

by Wendi Breuer

 

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The Oktoberfest Self-Mailer Invite was featured as the "Fold of the WEEK" by Trish Witkowski from foldfactory.com. 

The invite was designed by Tina Tanchin for Productivity, Inc. and produced by The John Roberts Company.  

How to Save 2% on Your Next Direct Mail Campaign

by Rhea Friederichs

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The USPS is currently offering several promotions designed to save postage dollars for your direct marketing efforts - specifically direct mail. The Earned Value Reply Mail Promotion and the Premium Advertising Promotion are both running now through June 30, 2014. And, approaching fast is the Mail & Digital Personalization Promotion, which is scheduled to run from May 1 through June 30, 2014. This is the most relevant promotion for the majority of our multi-channel Customers and for those considering a good time to give cross media a try.

2014 National Postal Forum: Constructing an Effective Cross Media Campaign

by Ann Marie Keene

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It was a busy and exciting week for The John Roberts Company at the 2014 National Postal Forum in National Harbor, MD/Washington DC area.

Not only did the team learn more about mailing operations, data technology and all things “postal,” Rhea Friederichs visited with the Postmaster General and CEO of the USPS, Patrick R. Donahoe. As he stated during his keynote address, “Our industry needs to give all marketers a sense that mail can be used in new ways. We need to drive a better understanding of the value mail brings to integrated marketing campaigns.” This sentiment was echoed in Rhea’s workshop “Cross Media: Constructing an Effective Campaign” on Sunday. Catch a glimpse of the workshop as reviewed by DMNews here.

Top 10 Ways to Increase Response Rates

by Ann Marie Keene

 

namesYou can choose many approaches to market your business and if you are like the vast majority of businesses you don't have thousands of dollars to waste on hoping for a good response to your marketing initiatives.  That is why you should be integrating, if you're not already, these top ten ways to increase your marketing response rates.

2014 USPS Postage Factoids

by Rhea Friederichs

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With all of the recent postal rate changes and launch of the USPS 2014 Promotions
Calendar, we thought it would 
be appropriate to condense all the information into one easy-to-read
document.

FOLD of the WEEK: Gorgeous One-Piece Poster Self-Mailer

by Wendi Breuer

 

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The UNLIMITED 2.0 Self-Mailer Invite was featured as the "Fold of the WEEK" by Trish Witkowski from foldfactory.com. 

The invite and all digital marketing components were designed by The Steinhauser Group and were created as an invitation for the special event at John Roberts - UNLIMITED 2.0, which is taking place on January 30, 2014. 

UNLIMITED 2.0 with Daniel Dejan, Sappi & Trish Witkowski, foldfactory.com - January 30, 2014

by Ann Marie Keene

 

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The John Roberts Company is folding a conference into an open house, wrapping it with hors d'oeuvres and serving it with premium refreshments.  We call it UNLIMITED 2.0 - New and Improved!

JRX-Media attends CASE District VI Conference in Kansas City, MO

by Wendi Breuer

 

photoThe Council for Advancement and Support of Education(CASE) is a professional association serving education institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education. 

UNLIMITED 2.0 - JANUARY 30, 2014

by Ann Marie Keene

 

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Innovative. Thought-Provoking. Energetic. #UNLIMITED 2.0

On January 30, 2014, let us inspire you and help infuse new ideas into your strategy at UNLIMITED 2.0, presented by The John Roberts Company.  

Act Now! A Better Response to Direct Mail

by Ann Marie Keene

 

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Many companies don't know how to benefit from direct mail's marketing superiority or even realize the creative ways they can use the format.  That's why Sappi created the manual - Act Now! A Better Response to Direct Mail. It is a reference tool broken down step by step to explain everything you need to know about design mailings, formatting them, and tracking and measuring results.  

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