Making the Case for Mail

by Trish Witkowski, foldfactory.com

Direct_Mail_Stats

Top 7 Cross Media Strategies - FREE WHITEPAPER

by Ann Marie Keene

Top Ways to Leverage Cross Media StrategiesEngaging consumers is about connecting with people in the places and through the channels they prefer. It’s about integrating content and context for a richer, relevant, and personalized experience, from the time someone first hears about your brand to the point they’re buying your product and telling their friends about it. Individual marketing channels that work in tandem to promote an offer, promotion, or even a full-blown campaign can give you the “oomph” you need to generate even better results. 

ONLINE PURCHASING + USPS = A BUSY HOLIDAY SEASON!

by Ann Marie Keene

 

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The U.S. Postal Service is expecting a 12-14% percent higher package volume this holiday season compared to last year. That includes packages that are delivered on Christmas Day - in fact, last year, the USPS delivered over 75,000 packages on December 25th - WOW! 

FOLD of the WEEK: Tricky Tucked Accordion Mailer

by Ann Marie Keene

 

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Okay, we may be a bit partial to this weeks Super-cool Fold of the Week created by DFS and produced, finished and mailed by The John Roberts Company.

FOW: As Trish notes on this weeks Super cool Fold of the Week - this week's selection is another fun mail format. 

Why does The John Roberts Company think this is a cool piece?

FOLD of the WEEK: Buzz-Building Fundraiser

by Ann Marie Keene

 

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First, we are super excited here at The John Roberts Company today to have Trish Witkowski present Rock the Mailbox at 11:00 a.m. and 4:00 p.m. with delicious food and refreshments following. I know our VIP clients share in this excitement as well!

FOW: As Trish notes on this weeks Super cool Fold of the Week - keeping in line with the fun and interactive themes of the past few weeks, this week's selection is a really creative format(not a fold).

Why does The John Roberts Company think this is a cool piece?

FOLD of the WEEK: Iron Cross with layered die cuts

by Ann Marie Keene

 

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The storytelling Iron Cross with layered die cuts was featured as the "Fold of the WEEK" by Trish Witkowski from foldfactory.com. 

Why does The John Roberts Company think this is a cool piece?

Paper Engineering Inside the Orange Envelope

by Ann Marie Keene

 

Paper Engineering Just like many of you, I receive numerous emails from marketers trying to sell me their products. This weekend, however, I was very pleasantly surprised to receive an email from Jean Kropper, Owner, Paper Engineer and Marketer from Australia. 
Her videos on paper engineering were so interesting, we of course responded with "tell us more."

BIG VARIABLE PRINT ANYONE?

by Ann Marie Keene

 

BigVariablePrintWhat HP Digital Press offers the capability of printing X-Large formats, i.e. 20 x 29.5? The HP Indigo 10000 and we have one! From unique large direct mail pieces like the one featured on Fold of the Week from foldfactory.com to a 6 x 9 self mailer that opens up to a large poster, the HP 10000 finally allows this capability. 

Which is Better - Frequency or Reach?

by Trish Witkowski, foldfactory.com

 

Rock The MailboxOften marketers make the decision to cast a wider net rather than send a smaller list of prospects multiple mailings. While you may reach a wider group by sending to the larger list, bear in mind that marketing is a relationship, and that it is very difficult to establish a relationship with only one point of contact. So, the next time you consider sending 100,000 mailpieces to an extended list, consider sending 25,000 solid prospects four mailings instead. 

Rock Star Partnership - foldfactory.com and The John Roberts Company

by Ann Marie Keene

 

Rock The MailboxStarting this fall, The John Roberts Company has partnered with industry "rock star" Trish Witkowski of Foldfactory.com to bring their customers a valuable series of publications, in-person workshops and tools that will give them the knowledge, inspiration and the confidence needed to create direct mail that performs. In this 12 month series customers will:

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