Helping You Deliver Your Message

How to Choose Affordable Envelope Mailings

By Kyle Kennedy

 

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So, you’ve finally finished dotting your I’s and crossing your T’s on your direct mail campaign. You’ve spent countless hours carefully collecting data, choosing the best direct mailer for your needs and now it’s time to send it out. Envelopes are often an afterthought – the less attractive, less interesting necessary evil just to get your direct mail into the hands of your consumer.

A Print Buyer's Guide to Binding Techniques

By Erik Haug

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Recently a print buyer from an agency requested a mockup of a side-sewn bound book needed for a presentation. He provided detailed specifications down to the color of thread and the paper stocks required.

When he received the mock-up he realized side-sewn did not match how he pictured the book should look. It turned out what he really needed was a Smyth-sewn book. He had to do the presentation without the correct mock-up.

Like many print professionals, he wasn’t aware of the difference. Whether you are producing a book, brochure, calendar, or pamphlet, it is important to know what options you have for binding together printed pages.

3 Reasons to Try Polywrapping with Your Next Direct Mail Campaign

By Kyle Kennedy

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Polywrapping - you’ve seen it before, usually around magazines and thicker catalogs that have inserts. Did you know that it’s now a great solution for direct mail campaigns? You can even “wrap” promotional items, newspapers or flyers!

Print Ready PDF Files for Commercial Printing - 4 Keys for Success

By Erik Haug

PDFPrintReadyThe portable document format (PDF) revolutionized commercial printing services by making it possible for anybody to supply print ready files, complete with all the text, graphics, and data. The PDF is largely responsible for the rapid growth and popularity of digital printing and print on demand. It's commonplace for printers to receive print ready PDF files for both offset printing and digital printing projects. Equally common is the discovery that the PDF files are not print ready.

What to Look for in a HITRUST Printer

By Kyle Kennedy

 

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Secure data printing is a tricky beast. Keeping up with ever-evolving compliance requirements while still staying on schedule is a handful, at best.

How to Use Emotion in Healthcare Direct Mail Marketing

By Kyle Kennedy

 

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The Importance of Color in Your Direct Mailings

By Kyle Kennedy

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Colors fill our world and (literally) frame what we see. Colors are also key for successful direct mailings. The right color can invoke a mood that harmonizes your campaign, while the wrong color can at best send a mixed message, at worst make a direct trip to the recycling bin.

5 Tips for Reaching Generation Z

By Kyle Kennedy

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With the way that Millennials and Boomers dominate discussions about generations, it’s easy to forget that other generations are also key buying powers. Generation Z – those born in 1995 or later – makes up 25.9% of the population. These are the future decision makers. If your current direct mail strategies aren't impacting Generation Z, there are some tweaks you can make to reach them where they live.

New USPS Mailing & Shipping Rates for 2018

By Kyle Kennedy

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The United States Postal Service (USPS) filed a notice with the Postal Regulatory Commission (PRC) proposing new mailing and shipping services pricing to take effect January 21, 2018The PRC has reviewed and approved the proposed pricing changes.

Notable mailing services price changes include:

  • First-Class Forever stamps from 49 to 50 cents
  • Domestic Postcards stamp price increase from 34 to 35 cents
  • Metered Letters price increase from 46 to 47 cents

Why PURLs are Marketing Gems for Your Business

By Kyle Kennedy

ScreenShot2015-03-12at12.53.26PM.pngIt's all about smart marketing these days. You can have the classiest looking website with all of the latest bells and whistles, but if no one is visiting, or if most of your visitors take flight in less than a minute of hitting your site, something is not working.

Even if you have studied search engine optimization (SEO) and email marketing, it is important to realize that thousands of others have read the same papers and guides and are likely applying the same tactics that you are trying. This is truly a case of following the crowds and feeling left behind in the dust.

There is a better solution, almost a hidden marketing treasure that few people have uncovered so far.