Helping You Deliver Your Message

Ann Marie Keene

Are you ready to nourish your creative soul?

By Ann Marie Keene

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The John Roberts Company and Sappi Fine Paper are excited to launch the UNLIMITED Summer Camp Series! Give us an hour, a room and an audience, and each month we will bring these power-packed sessions to you.

What if you could predict what people are likely to see in the first 3-5 seconds they look at your design?

By Ann Marie Keene

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In our visually cluttered world, you have about 3-5 seconds to get your design noticed or lost in the shuffle. What if you could predict what people are likely to see in those critical seconds and than could use that knowledge to make your design or offer stand out even more? 

Design Great Mail Guide 1.0 with Print Enhancement Techniques

By Ann Marie Keene

UNLIMITED - Content for You! Design Great Mail Guide 1.0

The UNLIMITED - Content for You! publication kicks-off our Direct Mail(Simplified) Series with content from Trish Witkowski, foldfactory.com. We are excited to also introduce two print enhancement techniques - Scodix Coating and motioncutterĀ® digital high-speed laser die cutting to our suite of product offerings. Both of these new additions are showcased on the cover of the UNLIMITED publication. 

Made You Look! Made You Buy! Workshop with Trish Witkowski - foldfactory.com and The John Roberts Company

By Ann Marie Keene

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This Thursday, May 14th, 2015, The John Roberts Company presents the Made You Look! Made You Buy! Workshop with industry "rock star" Trish Witkowski of foldfactory.com. 

2015 USPS Postage Rate Chart [Free Download]

By Ann Marie Keene

On May 7th, 2015, the Postal Regulatory Commission (PRC) approved the rate increases for Standard Mail, Periodicals and Package Services. The new have been implemented as of May 31, 2015.

Highlights:

  • Metered First Class 1oz letter increases from $0.48 to $0.485
  • First Class letter additional ounce increases from $0.21 to $0.22
  • Postcard increases from $0.34 to $0.35

Google Algorithm Rewards Mobile-Friendly Sites: Here's What You Need to Know

By Ann Marie Keene

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On Tuesday, April 21st, 2015, Google made a massive change to the way it ranks websites. The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile. 

USPS Rate Change - April 2015 (DELAYED)

By Ann Marie Keene

USPS Delays Postage Rate Increase

 

Email Design: 50 of the Best Email Designs Ever Seen - A Must Share Post!

By Ann Marie Keene

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We loved Mary Stribley's blog post entitled "50 Of The Best Email Marketing Designs We've Ever Seen(And How You Can Create One Just As Good)," SO much we wanted to share some of the highlights from her blog and a link to the full post here

Within her post she discusses 50 of the best email designs and the fact that email is not dead. By the end of next year, it's expected that the total number of worldwide email accounts will increase to over 4.3 billion. Like it or not, we live in a time where people like to email. To learn more about integrating mail and technology, visit our blog post "Mail + Technology - Are You Ready?" authored by Trish Witkowski. Below are a few of the suggestions Mary lists: 

NEW April 2015 Postal Mailing Rates

By Ann Marie Keene

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Download a copy of the NEW APRIL 2015 Quick Postal Rate Reference Chart* for First-Class, Standard and Non-Profit Mail by clicking on the button below. 

Part Two: 10 Best Practices in Personalized URLs - Whitepaper Download

By Ann Marie Keene

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Last week we highlighted the 10 Best Practices in Personalized URLs and this week we are going to look at the use of personalized URLs as a way to gather customer and prospect data, score leads, start conversations, and turn marketing into an interactive process. In this exclusive whitepaper, Best Practices for Personalized URLs, learn what PURLs are, how to use them and how they can bring your business success.