Made You Look! Made You Buy! Workshop with Trish Witkowski - foldfactory.com and The John Roberts Company

by Ann Marie Keene

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This Thursday, May 14th, 2015, The John Roberts Company presents the Made You Look! Made You Buy! Workshop with industry "rock star" Trish Witkowski of foldfactory.com. 

On May 14th, VIP Guests of The John Roberts Company will join Trish Witkowski, Chief Folding Fanatic at foldfactory.com, in two idea-packed “Made You Look! Made You Buy!” sessions. Due to high demand, Trish will be presenting Made You Look! Made You Buy! twice on May 14th - in the morning at 11am with lunch following("sold out") and in the afternoon at 3pm with appetizers(a few spots available) following the workshop.  

There are a few spots available for the 3:00 p.m. session! If you haven't already registered, please do so by visiting info.johnroberts.com/madeyoulook  or you can refer-a-colleague by clicking here.

Made You Look! Made You Buy! Workshop

There are many ways to grab (and hold onto) the attention of your mailing audience, and Trish merely skimmed the surface of this fascinating subject in the fall, so for this next session she'll focus solely on:

  • Ideas and strategies
  • Trends including ugly versus beautiful mail
  • Lumpy mail, freemiums and premiums
  • Lift letters and bounce backs
  • Creative envelopes and opening mechanisms
  • Stamps and addressing techniques
  • Paper, format and image tricks
  • The human touch
  • Party on the back
  • And lots of other intriguing concepts.
Learn how to "get it opened," prevent marketing fatique, and make your mail stand out in the crowd. 

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