Last week we highlighted the 10 Best Practices in Personalized URLs and this week we are going to look at the use of personalized URLs as a way to gather customer and prospect data, score leads, start conversations, and turn marketing into an interactive process. In this exclusive whitepaper, Best Practices for Personalized URLs, learn what PURLs are, how to use them and how they can bring your business success.
Personalized URLs are URLs that take recipients to their own personalized microsites. These sites greet respondents by name, personalize content based on stated preferences or information from a database, conduct short surveys, and record visitors’ behavior while on the site. Sites can range from extremely simple to vastly complex. These URLs can be generated for print, email, and even QR and other 2D barcodes.
Regardless of channel, these applications have a wide variety of uses, including direct sales, sales prospecting, customer surveying, event registration, information dissemination, fundraising, enrollment and obtaining customer and user feedback. But while personalized URLs have generated a lot of success, they have generated disappointment, too, primarily because of misplaced expectations.
In the downloadable whitepaper, entitled Best Practices for Personalized URLs, we look at some simple best practices that increase your success with PURL integration into your marketing communications. We review how a University targeted 10,000 alumni using five channels with PURLs integrated and share their results and much more.
Learn what Personalized URLs are, how to use them and how they can bring your business success.Download the Best Practices for Personalized URLs whitepaperfor the complete story, statistics and case studies. Plus, at the end there is a bonus treat with the opportunity to create your own PURL through our JR-University demo multi-channel campaign.