--- title: "Part Two: 10 Best Practices in Personalized URLs - Whitepaper Download" description: "Part Two: 10 Best Practices in Personalized URLs - Whitepaper Download" image: https://blog.johnroberts.com/hs-fs/hub/244052/file-2594624156.png --- ![Vector Smart Object](https://f.hubspotusercontent30.net/hubfs/9360882/Vector%20Smart%20Object.svg) ![Vector Smart Object](https://f.hubspotusercontent30.net/hubfs/9360882/Vector%20Smart%20Object.svg) ** Menu [ Home ](https://www.johnroberts.com) [Who We Are](https://www.johnroberts.com/about) [What We Do](https://www.johnroberts.com/services) [Contact](https://www.johnroberts.com/contact) [Packaging](https://www.johnroberts.com/packaging) [Envelope Conversion](https://www.johnroberts.com/envelope-conversion) [Request a Sample](https://www.johnroberts.com/sample-request) [Crossmedia](https://www.johnroberts.com/crossmedia) [Blog](https://blog.johnroberts.com) [White Papers](https://www.johnroberts.com/insider#download-whitepapers) [Webinars](https://www.johnroberts.com/insider) [Insider Club](https://www.johnroberts.com/contact-insider-club) [Accreditations](https://www.johnroberts.com/about/accreditations) [Sustainability](https://www.johnroberts.com/about/sustainability) [Customer Center](https://www.johnroberts.com/resources/customer-center) Take a Tour [Careers](https://www.johnroberts.com/jobs) {source_type=html, embed_html=, supported_oembed_types=[photo, video, link, rich]} {source_type=html, embed_html=, supported_oembed_types=[photo, video, link, rich]} {source_type=html, embed_html=, supported_oembed_types=[photo, video, link, rich]} {source_type=html, embed_html=, supported_oembed_types=[photo, video, link, rich]}     ###### March 18, 2015 at 8:00 AM ### Part Two: 10 Best Practices in Personalized URLs - Whitepaper Download   ![ScreenShot2015-03-12at12.53.26PM](https://blog.johnroberts.com/hs-fs/hub/244052/file-2594624156.png)   Last week we highlighted the 10 Best Practices in Personalized URLs and this week we are going to look at the use of personalized URLs as a way to gather customer and prospect data, score leads, start conversations, and turn marketing into an interactive process. In this exclusive whitepaper, *Best Practices for Personalized URLs*, learn what PURLs are, how to use them and how they can bring your business success. **[Download the Best Practices for Personalized URLs whitepaper](https://blog.johnroberts.com/hs-fs/hub/244052/file-2594649421.pdf)**** ** **Personalized URLs are URLs that take recipients to their own personalized microsites.** These sites greet respondents by name, personalize content based on stated preferences or information from a database, conduct short surveys, and record visitors’ behavior while on the site. Sites can range from extremely simple to vastly complex. These URLs can be generated for print, email, and even QR and other 2D barcodes. **Regardless of channel, these applications have a wide variety of uses**, including direct sales, sales prospecting, customer surveying, event registration, information dissemination, fundraising, enrollment and obtaining customer and user feedback. But while personalized URLs have generated a lot of success, they have generated disappointment, too, primarily because of misplaced expectations. In the downloadable whitepaper, entitled *Best Practices for Personalized URLs*, we look at some simple best practices that increase your success with PURL integration into your marketing communications. We review how a University targeted 10,000 alumni using five channels with PURLs integrated and share their results and much more. Learn what Personalized URLs are, how to use them and how they can bring your business success. [**Download the Best Practices for Personalized URLs whitepaper**](https://blog.johnroberts.com/hs-fs/hub/244052/file-2594649421.pdf) for the complete story, statistics and case studies. Plus, at the end there is a bonus treat with the opportunity to create your own PURL through our JR-University demo multi-channel campaign.      [![New Call-to-action](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/244052/24a4bb4e-c8d8-43a2-8f3d-dc0a15956e00.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/244052/24a4bb4e-c8d8-43a2-8f3d-dc0a15956e00)         ### Popular Posts [![Memorial Weekend](https://blog.johnroberts.com/hubfs/Freedom2.png) READ MORE ** ](https://blog.johnroberts.com/memorial-weekend) Print ### [ Memorial Weekend](https://blog.johnroberts.com/memorial-weekend) [![40 Years of Service!](https://blog.johnroberts.com/hubfs/Jerry1a.jpg) READ MORE ** ](https://blog.johnroberts.com/40-years-of-service) News ### [ 40 Years of Service!](https://blog.johnroberts.com/40-years-of-service) [![Nurturing Your Emotional Wellbeing](https://blog.johnroberts.com/hubfs/Green%20space.jpg) READ MORE ** ](https://blog.johnroberts.com/nurturing-your-emotional-wellbeing) News ### [ Nurturing Your Emotional Wellbeing](https://blog.johnroberts.com/nurturing-your-emotional-wellbeing) [![Learn Why Omnichannel Marketing is Trending](https://blog.johnroberts.com/hubfs/PURL.png) READ MORE ** ](https://blog.johnroberts.com/learn-why-omnichannel-marketing-is-trending) Landing Pages ### [ Learn Why Omnichannel Marketing is Trending](https://blog.johnroberts.com/learn-why-omnichannel-marketing-is-trending) [![Leverage These USPS Promo Discounts](https://blog.johnroberts.com/hubfs/Mailbox.jpg) READ MORE ** ](https://blog.johnroberts.com/leverage-these-usps-promo-discounts) Print ### [ Leverage These USPS Promo Discounts](https://blog.johnroberts.com/leverage-these-usps-promo-discounts) [![Direct Mail Is Back](https://blog.johnroberts.com/hubfs/mailing.jpg) READ MORE ** ](https://blog.johnroberts.com/direct-mail-is-back) Direct Mail ### [ Direct Mail Is Back](https://blog.johnroberts.com/direct-mail-is-back) [![Your Guide For Print Buyers On Binding Techniques.](https://blog.johnroberts.com/hubfs/books1.jpg) READ MORE ** ](https://blog.johnroberts.com/a-print-buyers-guide-to-binding-techniques) Print ### [ Your Guide For Print Buyers On Binding Techniques.](https://blog.johnroberts.com/a-print-buyers-guide-to-binding-techniques) [![Celebrating Marie Sidonie, the Heart of Business Administration Day](https://blog.johnroberts.com/hubfs/marie.jpg) READ MORE ** ](https://blog.johnroberts.com/celebrating-marie-sidonie-the-heart-of-business-administration-day) News ### [ Celebrating Marie Sidonie, the Heart of Business Administration Day](https://blog.johnroberts.com/celebrating-marie-sidonie-the-heart-of-business-administration-day)     ###### BLOG POSTS ### Get Future Articles in Your Inbox