Helping You Deliver Your Message

Kyle Kennedy

3 Web Offset Printing Myths Demystified

By Kyle Kennedy

web-offset-printing-press.jpgYears ago, printing on either a web press or sheetfed press was a clear-cut choice – your project was a fit for one or the other. With today’s technology and state-of-the-art equipment, such distinction between web and sheetfed printing has been erased. Now you can glean the efficiencies and advantages of both processes – often on the same project – while enjoying optimum results.

Postage Rates Going Down April 10, 2016!

By Kyle Kennedy

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The United States Postal Service (USPS) filed a notice with the Postal Regulatory Commission (PRC) that it intends to remove the exigent surcharge currently in place.  Assuming no legal intervention takes place, the postage rate changes will go into effect on April 10, 2016.  The average savings will be about $0.0125 per piece or about 4%.

2016 USPS Postal Promotions Approved by PRC

By Kyle Kennedy

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On Thursday, December 10, the Postal Regulatory Commisions (PRC) approved the USPS's 2016 proposed postal promotions sparking direct mailers to use advanced print techniques, A/B testing and mobile technologies to increase engagement and response in their mailing campaigns. 

The approved promotions offer a 2% upfront discount on qualifying mailpieces, with the exception of the Earned Value Reply Mail Promotion, which offers mailers a rebate credit on qualifying reply mailpieces.

USPS Proposes Postage Rate Increases for 2016

By Kyle Kennedy

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On Friday, October 16th, the United States Postal Service (USPS) filed a notice with the Postal Regulatory Commission (PRC) for a proposed rate increase. The PRC has since approved the request and the postage rate changes will go into effect on January 17, 2016.

A few things to note:

  • The changes are primarily for Priority Mail and Parcel Services.
  • There are no changes for First-Class Mail or Standard Mail rates of letter or flat sized pieces.

Innovative Folded Self-Mailer with Scodix Coating [Free Sample]

By Kyle Kennedy

 Deluxe Folded Self-Mailer  

Every interaction your customers have with your brand is an opportunity for you to connect and engage with them.  Your customers have come to expect your marketing to be relevant, timely and ultimately useful.  Deluxe Corporation understands this and designed a self-mailer that is visually striking, highly interactive and personalized for every recipient.  

We’ve chosen to showcase this project because we love the creative self-mailing format, skillful data-driven personalization, cutting-edge print, coating (including Scodix), and finishing techniques.  Learn more about out how Deluxe Corporation partnered with John Roberts to create this project.

Print Enhancement 101: Aqueous Coating [Free Sample Kit]

By Kyle Kennedy

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When you are planning your next print communication project, don't forget to think about a few key project elements:

  • Who will be using the print piece?
  • How will the piece be used?
  • Where will the piece be used?
  • How long does the piece need to last?

If you can answer these questions - then you are ready to make an educated decision about your print protection needs.  As you can imagine, there are quite a few options out there - one of the most effective and low-cost options is aqueous coating.

Save 2% on Postage with the USPS Mail Drives Mobile Engagement Promotion

By Kyle Kennedy

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The USPS Mail Drives Mobile Engagement promotion provides an upfront 2% postage discount on Standard Mail® letters and flats that integrate with mobile technology to provide recipients with a convenient method for purchasing your products or service.

Your best leads and customers are already considering purchasing your products and services - getting the right message in their hands and providing them with a convenient next step to purchase is a recipe for success.

How NATUZZI Used Print and Coating Techniques To Enhance their Marketing [Free Sample]

By Kyle Kennedy

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While the prevailing theme for the NATUZZI Re-vive recliner is “LOVE DOING NOTHING”, the NATUZZI team has done much more than nothing with their design for the Re-vive Consumer Brochure.  The design team needed to create a brochure that would not only represent the craftsmanship and beauty of their product, but would also enhance and support their marketing and sales goals.    

Check out what they've done with a few design, print and coating techniques to create an amazing brochure.  Grab a sample while you're at it.

The "Appearance of Black" 5 things to remember

By Kyle Kennedy

The-Appearance-of-BlackWhy are there preferences for the appearance of black? If you’re like me you have wondered what the deal is with all the attention to the black swatches in InDesign. As a designer and pre-press operator for over 15 years I have 5 things for making sense of it all. I’ll share with you:

Responsive Design or Adaptive Design, What should I use?

By Kyle Kennedy

Responsive-Design-or-Adaptive-DesignFor the past couple of years, a new web design term has been hot on the development market, Responsive Web Design. The idea behind this development technique is simple, design one layout that looks beautiful on any device, period. Want to display the website on a 50” LED TV, no problem; need to view this page on a tablet, done; want ease of navigation on an iPhone, Android, or other smart phone, just design responsively.