Colors fill our world and (literally) frame what we see. Colors are also key for successful direct mailings. The right color can invoke a mood that harmonizes your campaign, while the wrong color can at best send a mixed message, at worst make a direct trip to the recycling bin.
With the way that Millennials and Boomers dominate discussions about generations, it’s easy to forget that other generations are also key buying powers. Generation Z – those born in 1995 or later – makes up 25.9% of the population. These are the future decision makers. If your current direct mail strategies aren't impacting Generation Z, there are some tweaks you can make to reach them where they live.
The United States Postal Service (USPS) filed a notice with the Postal Regulatory Commission (PRC) proposing new mailing and shipping services pricing to take effect January 21, 2018. The PRC has reviewed and approved the proposed pricing changes.
Notable mailing services price changes include:
- First-Class Forever stamps from 49 to 50 cents
- Domestic Postcards stamp price increase from 34 to 35 cents
- Metered Letters price increase from 46 to 47 cents
It's all about smart marketing these days. You can have the classiest looking website with all of the latest bells and whistles, but if no one is visiting, or if most of your visitors take flight in less than a minute of hitting your site, something is not working.
Even if you have studied search engine optimization (SEO) and email marketing, it is important to realize that thousands of others have read the same papers and guides and are likely applying the same tactics that you are trying. This is truly a case of following the crowds and feeling left behind in the dust.
There is a better solution, almost a hidden marketing treasure that few people have uncovered so far.
An eye-catching design and enticing offer are only part of the total direct mail package. Many “behind the scenes” processes contribute to its success, including prepress, mail list processing, variable data composition, printing and delivery. Of course, the success of a direct mail campaign can only be measured when responses start pouring in but keep these tips in mind so your campaign is handled properly before and after it drops.
The cost of paper is one of the most important considerations for any print project. In fact, paper can account for 50% or more of the total project cost. If your marketing budget is slimmer than ever, you may be tempted to buy your own paper from a paper mill or distributor as an alternative to buying it through your printer. But does buying your own paper really save you time and money?
If you’re overwhelmed when choosing paper for your next job, you’re not alone. Paper options abound. Project uses vary. Mistakes are expensive.
In our experience, a few rules of thumb can simplify things. As you move your project from concept to print production, the time you take to review its purpose influences the success of your decisions. These basic questions can help state your objective, then help you analyze your options and costs.
It happened again...the deadline that once seemed light-years in the future is now breathing down your neck. How can you keep an already stressful project free from surprises and delays at your printer? We asked our top print account managers to provide insider tips that will guarantee smooth sailing on press.
Varnishes and coatings offer a multitude of ways to add impact, durability, and pizzazz to printed materials. Varnishes are routinely used to protect a printed piece from fingerprints, smudges and wear and tear. But they also lend sophisticated nuance when applied selectively, as a design element.
While varnish is a relatively common print technique – it can provide some seriously uncommon enhancements to a print project.