Whether you’re currently targeting Generation Z or looking ahead to the future, use these tips to create digital and print content that resonates with this tech-savvy group.
1. Be authentic
Generation Zers have an uncanny knack for sniffing out fakery. They crave brands that are relatable, without talking down to them in hackneyed textspeak. When talking to Generation Z, the message is more important than trying to stay trendy with “LOL”s or “OMG”s. Taco Bell’s Twitter masters the delicate art of relating to Generation Z without coming off as patronizing.
Highlighting the good you do is an authentic way to appeal to Generation Z – while also leaving a positive impact on the world.
3. Spotlight individuals
Generation Zers have a strong craving to be unique individuals and see themselves reflected in marketing. Instead of using nameless models in your marketing, use real Generation Zers or social media personalities to appeal to their desire of seeing real people.
Generation Zers like to make their voices heard and don’t do well with static content. They’re frequent GIF users and respond well to snappy content that invites them to post their own GIF. Snapchat geofilters are another excellent way to give Generation Zers more opportunity to engage. When Hollister targeted 19,000 high schools with Snapchat geofilters, they saw explosive levels of engagement.
As Generation Z joins the buying market, companies will need to adapt to provide content that appeals to this key generation.
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