Helping You Deliver Your Message

Ann Marie Keene

Part One: 10 Best Practices in Personalized URLs - Whitepaper Download

By Ann Marie Keene

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It started as a trickle and now it’s a flood – the promotion and use of personalized URLs as the latest way to grab attention, market products, and communicate with customers and prospects.

In the Best Practices for Personalized URLs Whitepaper, we dig deep into the top 10 best practices for implementing these campaigns PLUS provide many tips, case studies and even a chance to test drive creating your own PURL in a multi-channel campaign through the JR University demo.

Email Marketing Strategies That Increase Response Rates

By Ann Marie Keene

email marketingHow many times a day do you check your email? Tomi Ahonen states that the average person stares at his/her phone 150 times per day. That works out to once every 6.5 minutes of every hour that the average person is awake. When checking emails from businesses, we can easily identify the emails that we find important to us from the ones we choose to delete instantly.

USPS Approves First-Class Mail Price Adjustments

By Ann Marie Keene

 

2015PromotionscalendarOn February, 24, 2015, the Postal Regulatory Commission(PRC) issued Order No. 2365 on Price Adjustments for First-Class Mail finding the Postal Service pricing proposals to be consistent with the Consumer Price Index based price cap under the Postal Accountability and Enhancement Act of 2006. 

 

Brochure Design: 25 Tips to Create Marketing Materials that Sell

By Ann Marie Keene

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We loved Caitlin Jordan 's blog post entitled "Brochure Design: 25 Tips to Create Marketing Materials That Sell," so much we wanted to share some of the highlights from her blog and a link to the full post here

Within her post she discusses 25 ways to step up your custom brochure design game to ensure your information will be shared. Below are a few of the suggestions. 

USPS Mail Anywhere Fact Sheet

By Ann Marie Keene

 

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The Postal Service has launched the new “Mail Anywhere” service that allows customers to use the same permit at every mailing location.

The John Roberts Company wins GPA Award + Ideas for Variable Print and Digital Marketing Personalization

By Ann Marie Keene

 

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The John Roberts Company is proud to be announced as a Best of Category winner for GPA's 2014 Print and Design Contest for their HP Indigo 10000 highly variable 2014 Wall Calendar. 

The Saint John's Bible

By Ann Marie Keene

St. Johns BibleThe Saint John’s Bible is a hand-written and illuminated bible commissioned by the monks of Saint John’s Abbey in Collegeville, Minnesota. Celebrated calligrapher Donald Jackson and a team of scribes and illuminators completed the bible over a fifteen-year period employing techniques and materials that untold scribes before them used prior to the invention of the printing press. 

Made You Look! Made You Buy! - foldfactory.com and The John Roberts Company

By Ann Marie Keene

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Save the Date for May 14th, 2015 to attend the Made You Look! Made You Buy! Workshop with industry "rock star" Trish Witkowski of foldfactory.com. 

USPS proposes $900m rate increase

By Ann Marie Keene

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The U.S. Postal Service is seeking regulatory approval for a near 2% increase in its prices for monopoly services for business customers. If the regulator approves the price increase, it is scheduled to take effect on Monday, April 27, 2015. 

The U.S. Postal Service told customers that the 1.966% rate increase, restricted by its annual price cap to the rate of inflation, would bring in about $900m in additional revenue. The Federal Agency generated $67.8bn total revenue in 2014. 

Toys for Joy

By Ann Marie Keene

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Toys for Joy Cookie Bake Sale!