Engaging consumers is about connecting with people in the places and through the channels they prefer. It’s about integrating content and context for a richer, relevant, and personalized experience, from the time someone first hears about your brand to the point they’re buying your product and telling their friends about it. Individual marketing channels that work in tandem to promote an offer, promotion, or even a full-blown campaign can give you the “oomph” you need to generate even better results.
What are the top ways to leverage cross media strategies?
The cross-channel marketing vehicles detailed within this whitepaper - Top Ways to Leverage Cross Media Strategies - can give your marketing more leverage with a more integrated approach to the channels you’re likely already working with. Below is a glimpse of what will be reviewed within the Whitepaper.
It all starts with data!
Consider segmenting your database by demographics and behaviors using data intelligence so you can be sure you’re sending the most appropriate content to the right segments. If you don't have the data that will provide personalization that resonates with your recipient, we can help you develop a plan to gather that information, and more.
Cross-Channel Marketing Vehicles & Strategy
Research shows that using cross channel marketing can improve response rates by as much as 35%. Engagmement strategies include, however are not limited to:
- Social Media
- Landing Pages, i.e. Purls and Gurls
- Video integration
- Online & Offline Events
A/B and Multi-variable Testing
Testing should be at the core of your marketing program. Not only does it help you understand the impact you’re making, but it gives you greater understanding about your customers’ behavior and preferences. It not only tells you where you’ve been, but where you should (and shouldn’t) be going with your campaigns.
A/B testing is the simplest, most straightforward testing method available. Most of you probably understand what A/B testing entails, but for those who don’t: A/B test is a process through which you provide different versions of a direct mailer, email, etc. to statistically significant groups of recipients and subscribers, and then measure their reactions to those versions in order to understand which is more effective at driving the behavior you prefer.
With marketing analytics, marketers can understand the effectiveness of their marketing. Using marketing analytics allows marketers to identify how each of their marketing initiatives stack up against one another, determine the true ROI of their activities, and understand how well they're achieving their business goals. As a result of the information they can gather from their marketing analytics, marketers can also diagnose deficiencies in specific channels in their marketing mix, and make adjustments to strategies and tactics to improve their overall marketing program. At The John Roberts Company, we track ALL of your marketing strategies all from one single portal. Yes, that includes everything from when your mail was delivered to what activity the recipient took on their Purl. Sounds pretty sweet, huh?
Let's get started!
If you’re looking for powerful new ways to communicate and connect with audiences across multiple channels, talk to us first. Our full-service approach to integrated marketing will improve your response rates, simplify your project management and keep your costs down. When you choose JRX-Media, you’ll have an entire team of marketing, data, technology and multi-channel campaign experts working toward your success. To download the Top Ways to Leverage Cross Media Strategies Whitepaper, click on the image below or here.