Helping You Deliver Your Message

Rhea Friederichs

How to Save 2% on Your Next Direct Mail Campaign

By Rhea Friederichs

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The USPS is currently offering several promotions designed to save postage dollars for your direct marketing efforts - specifically direct mail. The Earned Value Reply Mail Promotion and the Premium Advertising Promotion are both running now through June 30, 2014. And, approaching fast is the Mail & Digital Personalization Promotion, which is scheduled to run from May 1 through June 30, 2014. This is the most relevant promotion for the majority of our multi-channel Customers and for those considering a good time to give cross media a try.

2014 USPS Postage Factoids

By Rhea Friederichs

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With all of the recent postal rate changes and launch of the USPS 2014 Promotions
Calendar, we thought it would 
be appropriate to condense all the information into one easy-to-read
document.

(Un)Conditional Love: Relationship Marketing

By Rhea Friederichs

freinds for life Ahhh, our pets. For most all people (myself included) that say they are bona fide cat lovers, it's nearly impossible not to be moved by the limitless loyalty unique to dogs. Cats are charming and full of feelings, but tend to share emotions much differently than Lassie. I've watched the cats seemingly stare in amazement at the behavior of our dogs. I almost can hear them say in their articulate feline fanciness; "Take a friggin' chill pill, Bella..." or, "Seriously, Reggie, have some respect for yourself!" Don't get me wrong, here -- the cats are well-loved family members, too.  We've had many warm and fuzzy moments together.  Still, enter the canine brand of unconditional love, the bouncy happiness and the heart-melting nuances only a dog can provide and you have yourself, well, a friend for life.  Cats and dogs - the best of both worlds. (And thank goodness for a good vacuum.)

Change is in the Air

By Rhea Friederichs

describe the imageSo we're well into the summer (ok, 7 days to go) and your perennials are just now starting to peek out of the still-chilly soil. Mine on the other hand did not survive the winter, but my thumb is hardly green. The changing seasons always excited me but also takes me by surprise, which is part of the allure of the climate we live in. While our 2013 weather may be less-than-ideal as far as seasonal benefits, the timing is idyllic for ways to increase awareness of recent changes with regard to mail piece design.

USPS Promotions: Save Money + Growing Response

By Rhea Friederichs

describe the imageMost agree the 2011 and 2012 USPS Promotions for direct mail generated increased awareness of using mobile technologies with direct mail marketing. The 2013 and 2014 Promotions were/are being created to generate continued interest in the various uses and benefits of mobile technology and highlight direct mail as a relevant part of multi-channel marketing and to ensure the long-term value of the product.