Helping You Deliver Your Message

A Print Buyer's Guide to Binding Techniques

By Erik Haug

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Recently a print buyer from an agency requested a mockup of a side-sewn bound book needed for a presentation. He provided detailed specifications down to the color of thread and the paper stocks required.

When he received the mock-up he realized side-sewn did not match how he pictured the book should look. It turned out what he really needed was a Smyth-sewn book. He had to do the presentation without the correct mock-up.

Like many print professionals, he wasn’t aware of the difference. Whether you are producing a book, brochure, calendar, or pamphlet, it is important to know what options you have for binding together printed pages.

Print Buyer's Guide to UV Coating

By Erik Haug

UV Coatings

Have you ever received a postcard in the mail or picked up a brochure that was so glossy it almost seemed as if it were still wet?  That super glossy sheen is a UV, or Ultraviolet, coating. Advances in print coating technology means there are more options now than ever before, and more to know. The following is a quick reference guide for print buyers and marketing professionals.

Direct Mail - Key Print Production Considerations

By Erik Haug

Direct MailIn the print production of direct mail there are many factors which affect costs. Because price is dependent on the design specifications unique to a project, commercial printers price every job individually. Color, paper choices, print method, and bindery finishing all contribute to cost and should be taken into account during project planning and budgeting. It is important to have a basic understanding of how your direct mail project will be produced. The following overview covers some of the more common considerations every marketer should be aware of and how different production techniques affect cost.