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Unveiling the Green Giants: The Sustainable Trees Powering Print


In the world of commercial print, where paper is king, the role of trees cannot be underestimated. But not just any trees. These green giants, carefully selected for their sustainability and eco-friendly attributes, are the backbone of an industry striving to minimize its environmental footprint. In this article, we delve into the fascinating world of trees used in commercial print, exploring their unique qualities and how they contribute to sustainable practices.  


  1. The Champion of Sustainable Paper: The FSC-Certified Tree

    At the forefront of sustainable commercial print is the Forest Stewardship Council (FSC) certification, a gold standard for responsible forestry. FSC-certified trees, sourced from well-managed forests, ensure that for every tree harvested, another is planted, maintaining the delicate balance of our ecosystems. These trees serve as the foundation for sustainable paper production, ensuring that the raw materials used in commercial print are harvested with the utmost care for the environment.  

  2. The Versatile Virtuoso: The Fast-Growing Bamboo

    Bamboo, a rapidly renewable resource, has emerged as a sustainable alternative to traditional wood-based paper. With its quick growth cycle and minimal need for pesticides or fertilizers, bamboo offers an eco-friendly solution for commercial print. Its strength and versatility make it ideal for various applications, from packaging materials to specialty papers, revolutionizing the industry with its sustainable qualities.

  3. The Resilient Hero: The Kenaf Plant

    Kenaf, a plant known for its resilience and high cellulose content, is gaining popularity as a sustainable choice for commercial print. It requires minimal water and chemical inputs, making it an environmentally friendly option compared to traditional paper sources. With its long, sturdy fibers, Kenaf produces paper with excellent printability and durability while minimizing the ecological impact associated with tree-based paper production.

  4. The Pioneering Innovator: Agricultural Residue

    In a world where waste management is a pressing concern, commercial print is finding new ways to repurpose agricultural residue. The industry is tapping into an abundant and often overlooked resource by utilizing agricultural waste such as wheat straw, corn husks, or sugarcane bagasse. This innovative approach reduces waste and deforestation and promotes circular economy principles, creating sustainable paper solutions.

  5. The Recycled Revolutionary: Post-Consumer Waste

    In the pursuit of sustainability, the commercial print industry embraces recycled paper made from post-consumer waste. By diverting paper waste from landfills and utilizing it as a raw material, this practice significantly reduces the need for fresh fiber production. The demand for recycled paper encourages a circular economy approach, where materials are reused, reducing pressure on natural resources and promoting a more sustainable print ecosystem.

  6. A Holistic Approach: Sustainable Forestry Practices

    Beyond the specific tree species used, the sustainable commercial print industry prioritizes responsible forestry practices. This includes reforestation efforts, the protection of biodiversity, and the preservation of natural habitats. By adhering to sustainable forestry guidelines, the industry ensures the long-term viability of trees as a valuable resource while safeguarding our environment for future generations.


As the commercial print industry evolves, the choice of trees and sustainable practices plays a pivotal role in shaping its environmental impact. By embracing FSC-certified trees, exploring alternative resources like bamboo and kenaf, repurposing agricultural residue, and promoting the use of recycled paper, the industry is making remarkable strides toward sustainability. Commercial print harmonizes with nature through these green giants, proving that innovation and responsible practices can coexist, paving the way for a greener future.


As part of our sustainability pledge, here at The John Roberts Company, we are committed to continually improving our processes and reducing our footprint.  We also continue to grow our affiliations and certifications with Sustainable Forestry Initiative, Sustainable Green Printer, Forest Stewardship Council, Programme For Endorsement Of Forest Certification, Minnesota Pollution Control Agency (MPCA) - No Exposure Exclusion Certified Id #: MNRNE38C7 and continued recognition from Print Industries of America as Best Places to Work in the Americas.  


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