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The Konica MGI JETvarnish 3D Evo


The Konica MGI JETvarnish 3D Evo - The One and Only


The world of print is changing rapidly and makes industry learning so fun!  Staying ahead of the curve is essential and a challenge we fully embrace here at The John Roberts Company.  This newer press is a game-changing innovation that revolutionizes how we create tactile, visually stunning printed output. In this blog post, we explore the remarkable features and capabilities of the JETvarnish 3D Evo, and how it empowers us to unlock new dimensions of creativity and captivate audiences like never before. Again, we refer to this amazing press as "Spark"!  


But first, let's define sensory (or tactile) marketing.  


Tactile marketing refers to the deliberate and strategic use of physical touch and tangible experiences to establish emotional connections, enhance brand engagement, and drive desired consumer behaviors. By leveraging the power of sensory stimuli, tactile marketing creates memorable, multi-dimensional brand experiences that resonate with individuals on both conscious and subconscious levels. In another article, we'll discuss the validating science behind this.    


  1. Vibrant 3D Effects: The "Spark" takes printing to a whole new dimension by adding depth and texture to your designs. With its cutting-edge inkjet technology, this remarkable machine creates jaw-dropping 3D effects that enhance your printed projects, making them visually striking and irresistibly tactile. The possibilities are endless, from raised lettering to embossed patterns, enabling you to captivate your audience and leave a lasting impression.

  2. Enhancing Print Quality and Detail: This brings eye-catching 3D effects to your prints and elevates the overall print quality and detail. The advanced inkjet technology ensures precise and consistent ink application, resulting in sharp, vibrant colors and intricate details that make your designs come to life. Whether fine lines, intricate textures, or subtle gradients, this powerful machine delivers exceptional print quality that exceeds expectations.

  3. Versatility and Flexibility: The "Spark" is a versatile powerhouse capable of enhancing various print applications. Whether you're working with brochures, packaging, business cards, or direct mail pieces, this machine adds a touch of elegance and sophistication to your designs. With its ability to handle a wide range of substrates, including paper, cardboard, and even plastic, you have the freedom to explore creative possibilities without limitations.  Ask to see what a beautiful foil would look like on your next project!

  4. Speed and Efficiency: In the fast-paced world of commercial print, time is of the essence. The press is designed to meet high-volume production demands, delivering impressive speeds without compromising on quality. Its efficient workflow and automated processes streamline the production cycle, keeping your business thriving.

  5. Environmental Sustainability: As a responsible commercial printer, we understand the importance of sustainability. The "Spark" aligns perfectly with our commitment to eco-friendly practices. With its energy-efficient design and eco-friendly UV inks, this machine minimizes environmental impact without sacrificing print quality. Investing in this option can enhance your prints while reducing your carbon footprint—a big win for your business and the planet.

With its ability to engage the sense of touch, Tactile marketing offers a transformative approach to brand engagement in the digital age. By creating emotionally resonant experiences, enhancing perceived value, facilitating information retention, driving personalization, and complementing digital strategies, tactile marketing enables brands to stand out in a crowded marketplace and build meaningful connections with their target audience. Embracing tactile marketing as a strategic imperative empowers organizations to unlock new dimensions of customer engagement, loyalty, and business growth.  


Connect with us; we'd love to walk you through our processes!


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