FOLD of the WEEK: Iron Cross with layered die cuts

by Ann Marie Keene



The storytelling Iron Cross with layered die cuts was featured as the "Fold of the WEEK" by Trish Witkowski from 

Why does The John Roberts Company think this is a cool piece?

As Trish stated in her FOW:

Because this is a fabulous concept! From Allianz Life Insurance Company and produced by The John Roberts Company of Minneapolis, this layered die cut technique is a stroke of genius.

Using an iron-cross format, each panel hides or reveals words, which creates a changing message - and the message tells a story. Watch the video

An of course, if you would like to discuss more engaging print techniques, let's connect! 

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