Great advertisements need to be shared! As noted in IKEA's hilarious ad for its new catalog 'Bookbook' they showcase the coolest, sleekest new gadget on the market! 

"The 2015 IKEA catalog comes fully charged, and the battery is eternal," says exec named Jorgen Eghammer, also known as Chief Design Guru. He explains that this catalog is not a digital book or an e-book, but a bookbook. "The navigation is based on tactile touch technology that you can actually feel," he adds.  Watch the video