--- title: "From a Last-Minute Request to Lasting Partnership: Beauty by VRAI’s Journey with The John Roberts Company" description: Discover the journey of Beauty by VRAI's successful brand launch with The John Roberts Company, showcasing the power of partnership and problem-solving in the face of last-minute challenges. image: https://blog.johnroberts.com/hubfs/Disney3.jpg --- ![Vector Smart Object](https://f.hubspotusercontent30.net/hubfs/9360882/Vector%20Smart%20Object.svg) ![Vector Smart Object](https://f.hubspotusercontent30.net/hubfs/9360882/Vector%20Smart%20Object.svg) ** Menu [ Home ](https://www.johnroberts.com) [Who We Are](https://www.johnroberts.com/about) [What We Do](https://www.johnroberts.com/services) [Contact](https://www.johnroberts.com/contact) [Packaging](https://www.johnroberts.com/packaging) [Envelope Conversion](https://www.johnroberts.com/envelope-conversion) [Request a Sample](https://www.johnroberts.com/sample-request) [Crossmedia](https://www.johnroberts.com/crossmedia) [Blog](https://blog.johnroberts.com) [White Papers](https://www.johnroberts.com/insider#download-whitepapers) [Webinars](https://www.johnroberts.com/insider) [Insider Club](https://www.johnroberts.com/contact-insider-club) [Accreditations](https://www.johnroberts.com/about/accreditations) [Sustainability](https://www.johnroberts.com/about/sustainability) [Customer Center](https://www.johnroberts.com/resources/customer-center) Take a Tour [Careers](https://www.johnroberts.com/jobs) {source_type=html, embed_html=, supported_oembed_types=[photo, video, link, rich]} {source_type=html, embed_html=, supported_oembed_types=[photo, video, link, rich]} {source_type=html, embed_html=, supported_oembed_types=[photo, video, link, rich]} {source_type=html, embed_html=, supported_oembed_types=[photo, video, link, rich]}     ###### March 21, 2024 at 11:04 AM ### From a Last-Minute Request to Lasting Partnership: Beauty by VRAI’s Journey with The John Roberts Company   VRAI Beauty & The Dedication of John Roberts Employees - One Customer's Testimonial     At the heart of every successful project lies a seamless partnership.  Renowned for their innovative approach and unwavering commitment to quality, partnering with Beauty by VRAI means engaging in a process characterized by clarity, creativity, and efficiency. Today, we're thrilled to share a testimonial highlighting the inherent challenges of a brand launch and celebrating the strength of our partnership and collective problem-solving capabilities. Embark on a journey with us and Beauty by VRAI—a narrative of transforming last-minute challenges into a triumphant brand launch, made possible through the dedicated all-hands-on-deck approach of the John Roberts team.  🌸✨   "In the final countdown to a cosmetics brand launch, we were faced with not being able to get packaging and collateral on time. Meaning…any of it. No partials. Nothing. And because the packaging communicates the product ingredients – a mandatory business practice for FDA compliance – it looked like the game was over. But as failure is never an option, we chose to pivot, pray, and call The John Roberts Company on a Friday afternoon. When most teams are turning off the lights for the weekend, The John Roberts Company jumped into high alert like Navy Seals on a mission.    Paper was brought in from Chicago; perfect dielines were created by our new best friend, the Twin Cities Chapter President of the International Association of Diecutting and DIemaking (IADD); and estimating, accounting, purchasing, pre-press, press, diecutting, bindery, and shipping departments aligned schedules. I’m making it sound like a Herculean task, because it was.   Fast forward a whirlwind few days, and The John Roberts truck pulled up to much fanfare, celebration…and a successful brand launch in process.    The talent throughout this company is staggering – in every department, on every level. And the ALWAYS WIN corporate culture must be experienced to be believed.    As I write this, I feel as if we’ve worked together for decades, though it has only been days. This peace of mind is a testament to the hugely competent and caring Wendy Whiting. Though her title is Sales Executive, it really should be Guardian Angel.   That Friday afternoon “Hail Mary” phone call was the beginning of a beautiful friendship. Beauty by VRAI ([beautybyvrai.com](https://url.us.m.mimecastprotect.com/s/GJEJCJ6KBXCqQO18hOhpfd?domain=beautybyvrai.com)) is awed by and deeply grateful for each and every employee of The John Roberts Company."   #Partnership #Innovation #VRAIBeauty     ### Popular Posts [![Memorial Weekend](https://blog.johnroberts.com/hubfs/Freedom2.png) READ MORE ** ](https://blog.johnroberts.com/memorial-weekend) Print ### [ Memorial Weekend](https://blog.johnroberts.com/memorial-weekend) [![40 Years of Service!](https://blog.johnroberts.com/hubfs/Jerry1a.jpg) READ MORE ** ](https://blog.johnroberts.com/40-years-of-service) News ### [ 40 Years of Service!](https://blog.johnroberts.com/40-years-of-service) [![Nurturing Your Emotional Wellbeing](https://blog.johnroberts.com/hubfs/Green%20space.jpg) READ MORE ** ](https://blog.johnroberts.com/nurturing-your-emotional-wellbeing) News ### [ Nurturing Your Emotional Wellbeing](https://blog.johnroberts.com/nurturing-your-emotional-wellbeing) [![Learn Why Omnichannel Marketing is Trending](https://blog.johnroberts.com/hubfs/PURL.png) READ MORE ** ](https://blog.johnroberts.com/learn-why-omnichannel-marketing-is-trending) Landing Pages ### [ Learn Why Omnichannel Marketing is Trending](https://blog.johnroberts.com/learn-why-omnichannel-marketing-is-trending) [![Leverage These USPS Promo Discounts](https://blog.johnroberts.com/hubfs/Mailbox.jpg) READ MORE ** ](https://blog.johnroberts.com/leverage-these-usps-promo-discounts) Print ### [ Leverage These USPS Promo Discounts](https://blog.johnroberts.com/leverage-these-usps-promo-discounts) [![Direct Mail Is Back](https://blog.johnroberts.com/hubfs/mailing.jpg) READ MORE ** ](https://blog.johnroberts.com/direct-mail-is-back) Direct Mail ### [ Direct Mail Is Back](https://blog.johnroberts.com/direct-mail-is-back) [![Your Guide For Print Buyers On Binding Techniques.](https://blog.johnroberts.com/hubfs/books1.jpg) READ MORE ** ](https://blog.johnroberts.com/a-print-buyers-guide-to-binding-techniques) Print ### [ Your Guide For Print Buyers On Binding Techniques.](https://blog.johnroberts.com/a-print-buyers-guide-to-binding-techniques) [![Celebrating Marie Sidonie, the Heart of Business Administration Day](https://blog.johnroberts.com/hubfs/marie.jpg) READ MORE ** ](https://blog.johnroberts.com/celebrating-marie-sidonie-the-heart-of-business-administration-day) News ### [ Celebrating Marie Sidonie, the Heart of Business Administration Day](https://blog.johnroberts.com/celebrating-marie-sidonie-the-heart-of-business-administration-day)     ###### BLOG POSTS ### Get Future Articles in Your Inbox