---
title: "FOLD of the WEEK: Buzz-Building Fundraiser"
description: "FOLD of the WEEK: Personalized Luggage Looking Mailer"
image: https://blog.johnroberts.com/hs-fs/hub/244052/file-1880903350.png
---

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###### October 16, 2014 at 10:30 AM

### FOLD of the WEEK: Buzz-Building Fundraiser

  

 

[![names](https://blog.johnroberts.com/hs-fs/hub/244052/file-1880903350.png?width=271&name=file-1880903350.png "names")](https://www.youtube.com/watch?v=fYbxskCUoqg&list=PL227C113FF159890D)

First, we are super excited here at The John Roberts Company today to have Trish Witkowski present Rock the Mailbox at 11:00 a.m. and 4:00 p.m. with delicious food and refreshments following. I know our VIP clients share in this excitement as well!

FOW: As Trish notes on this weeks Super cool Fold of the Week - keeping in line with the fun and interactive themes of the past few weeks, this week's selection is a really creative format(not a fold).

**Why does The John Roberts Company think this is a cool piece?**

Because this is a fabulous concept! Created as a "buzz-builder" for an upcoming capital campaign for a children's museum, this piece uses a childhood toy as the delivery device and creates and interactive viewing experience.  [**Watch the video**](https://www.youtube.com/watch?v=fYbxskCUoqg&list=PL227C113FF159890D)

An of course, if you would like to discuss more engaging techniques, let's connect! 

 [![New Call-to-Action](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/244052/3ca42639-30eb-4c28-ae5a-9eb64e10908c.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/244052/3ca42639-30eb-4c28-ae5a-9eb64e10908c)

 

 

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