Many companies don't know how to benefit from direct mail's marketing superiority or even realize the creative ways they can use the format.  That's why Sappi created the manual - Act Now! A Better Response to Direct Mail. It is a reference tool broken down step by step to explain everything you need to know about design mailings, formatting them, and tracking and measuring results.  

On January 30, 2014 Act Now! A Better Response to Direct Mail will debut at The John Roberts Company Open House(2-8pm) during the recently developed "Pushing the Envelope: Direct Mail," workshop that brings the resources and expertise in Act Now! to life.  

Renowned direct mail expert Trish Witkowski from foldfactory.com and Sappi's Print & Creative Manager, Daniel Dejan, will present during The John Robert's Company UNLIMITED 2.0 Open House & Workshop. Alongside marketing techniques, mail-related acronym guides, printing options, marketing strategies and much more, the resource contains inserts and foldouts of many sizes, making for a unique and engaging experience for direct mail designers and users alike.  

If you'd like to receive a personal invitation to attend UNLIMITED 2.0 and the private premier of "Pushing the Envelope: Direct Mail" please click below.