Save 2% on Postage with the USPS Mail Drives Mobile Engagement Promotion

by Kyle Kennedy

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The USPS Mail Drives Mobile Engagement promotion provides an upfront 2% postage discount on Standard Mail® letters and flats that integrate with mobile technology to provide recipients with a convenient method for purchasing your products or service.

Your best leads and customers are already considering purchasing your products and services - getting the right message in their hands and providing them with a convenient next step to purchase is a recipe for success.

Program Period:  

July 1, 2015 - December 31, 2015

Discount Amount:  

2% of eligible postage

Eligible Mail:  

Standard Mail letters and flats

Nonprofit Standard Mail letters and flats

Generally speaking - these are the requirements for the direct mail piece and website experience:
  • The mail piece must contain a mobile barcode or other equivalent print/mobile technology that when scanned by a mobile device leads to a mobile optimized website.
  • The mail piece must contain text near the barcode or image providing guidance to the consumer to scan the barcode or image and information about the landing page.
  • The website must provide a complete mobile optimized experience.
  • The website must lead the recipient to an advertised product that can be conveniently purchased.

Follow this link to download the detailed USPS requirements for this promotion: 2015 Mail Drives Mobile Engagement Promotion Program Requirements

This promotion is a great opportunity to send a targeted direct mail communication to your qualified leads, customers and subscribers letting them know more about your products and services and providing them with an easy path to purchase.  If you need help growing your business and you want to know more about doing so with direct mail and e-commerce solutions, connect with John Roberts today.


Download a quick reference printable 2015 USPS Promotions Calendar and Postage Rates cheat sheet below.

USPS Promotions Calendar  

 


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