February 28, 2014 at 3:13 PM
You can choose many approaches to market your business and if you are like the vast majority of businesses you don't have thousands of dollars to waste on hoping for a good response to your marketing initiatives. That is why you should be integrating, if you're not already, these top ten ways to increase your marketing response rates.1 - SPECIFIC TARGETING Reach the right audience. If you already have a customer database, consider an "Enhanced Look-A-Like Report" that helps you take a broad view of your customer base, identify in which sectors you have strong or weak market presence, learn who your best customers are and how they are different from less active customers, and get additional insight that will tell you how to market to them more effectively.
2 - APPEALING OFFER Focus on their delight! What will make your audience care about what you have to offer and want your offer? Zero in on what's in it for them and what they will enjoy by fulfilling your request.
3 - MULTI-CHANNEL STRATEGY Every individual responds differently. While one person may be extremely receptive to direct mail, others may be partial to emails, Twitter, LinkedIn, Facebook and other social media avenues.
4 - CREATIVE Together with content and execution, creative can make or break your marketing campaigns. When creative content is focused on a single outcome, it delivers great results. It all starts with a creative briefing which inspires the creative team with a clear, concise direction.
5 - BRAND Rethink your brand to create crazy love and emotionally connect with your customers/prospects. Remember, a recognizable message must be seen several times before the audience will begin to do business with you.
6 - TEST A/B testing is one of the most methodical methods to gauge the viability of your marketing strategy through simply comparing two versions of one campaign. You can define what works, what works better, and what doesn't work at all.
7 - CALL-TO-ACTION If used appropriately, calls to action convert a visitor into a customer/prospect.
8 - MAKE IT PERSONAL People love a little personal touch and it shows consumers that you went out of your way in addressing them specifically.
9 - SMART MESSAGING - Content is King! Always think, what information does the recipient need or want to make a decision.
10 - MEASURE + REFINE ROI is what matters AND if you reached or exceeded your goals. Applying analytics makes for less guess work and more strategy.
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