Maybe you have been wondering if that brochure you’ve produced a few times with your sheetfed print vendor could be printed for less money using web offset printing. Perhaps you already know it can but have been reluctant to make the change because you don’t know much about web offset printing. Maybe you’ve even heard horror stories of web print jobs gone wrong, or been given contradictory advice by printers. Whatever your trepidation, the following information will help ease your mind. I will cover the basics of web offset printing, explaining the press, what types of print work are best suited, and essential tips for success.