Helping You Deliver Your Message

Erik Haug

5 Reasons To Increase Your Direct Mail Spend

By Erik Haug

jaguar-1.jpgSavvy marketers know the best allocation of their budget is a mix incorporating multiple channels. It could be a mistake to neglect the use of one particular channel over another, and eliminating one entirely could hinder your ability to effectively reach your target audience. Success or failure of a marketing campaign can mean rapid growth or calamitous loss of money. 

Using Incongruity in Direct Mail to Maximize Response

By Erik Haug

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Take a moment to think about which TV ads you remember most from years past. Chances are the ads you remember most are either the funniest or out of the ordinary. Two of my favorite ads both debuted during Super Bowls. One is the Betty White Snickers commercial created by BBDO North America from 2010, You’re Not Yourself When You’re Hungry. Betty White is playing a rough game of football and turns into a young man after eating a Snickers bar. The other is Cat Herders, made by Fallon in 2000 for Electronic Data Systems (EDS). In this one grizzled cowboys herd thousands of cats like cattle. My all-time favorite is the Quiznos commercial from 2004 which featured two rodent-like creatures, dubbed spongemonkeys, singing about loving Quiznos subs. One is wearing an old fashioned bowler hat and the other is wearing a seafaring hat and playing guitar. The ad created by the Martin Agency in Richmond generated a huge amount of buzz. People were divided, either loving or hating the ad. Quiznos saw a 400% increase in unique visits to its website in the month the ad aired on TV and the campaign is considered one of the first to go viral.

Print Buyer's Guide to Web Printed In-Line Finished Booklet Self-Mailers

By Erik Haug

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A Print Buyers Introduction to Web Offset Printing

By Erik Haug

web-offset-pressroom.jpgMaybe you have been wondering if that brochure you’ve produced a few times with your sheetfed print vendor could be printed for less money using web offset printing. Perhaps you already know it can but have been reluctant to make the change because you don’t know much about web offset printing. Maybe you’ve even heard horror stories of web print jobs gone wrong, or been given contradictory advice by printers. Whatever your trepidation, the following information will help ease your mind. I will cover the basics of web offset printing, explaining the press, what types of print work are best suited, and essential tips for success.