The Oktoberfest Self-Mailer Invite was featured as the "Fold of the WEEK" by Trish Witkowski from foldfactory.com. 

The invite was designed by Tina Tanchin for Productivity, Inc. and produced by The John Roberts Company.  

The format is a wonderful demonstration of the power of an engaging visual trick.  This clever targeted mailer transforms a simple pull from a black and white image to a beautiful full-color design.  The mechanics of the piece are really impressive, and Trish will show you exactly how it works.  Watch the video