Helping You Deliver Your Message

4 Smart Strategies to Grow Your Business with Direct Mail

By John Roberts

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Let’s face it: inbound marketing is currently all the rage. Drawn by impressive stats regarding strategies like search engine optimization, content marketing and social media engagement, marketers have too often overlooked many highly-effective, traditional outbound strategies—in particular, direct mail marketing.

Top 5 Direct Mail Mistakes

By Erik Haug

Creating and implementing a successful direct mail project requires careful planning, especially when it comes to the big three; List, Offer, and Design. Most direct mail professionals agree that these three elements play the biggest role in determining success or failure. Also worthy of careful consideration is the timing, postal rules, and print vendor. Direct mail done right generates excellent results with a solid return on investment. Unfortunately it’s too easy to make a significant mistake that kills your response rate. What could have been quickly turns to what should have been.  Here are the top five direct mail mistakes.

Direct Mail Postcards = Big ROI

By Erik Haug

Your mailbox today is almost certain to contain at least one postcard. This is for the simple reason that postcards perform well for marketers. Marketers know what works best because direct mail is easy to track. Direct mail postcards are an ideal choice for your next direct mail project because of their impact, lower cost, and outstanding ROI.  

Careful Direct Mail Data Processing is Essential for Success

By Kyle Kennedy

mail-letters.jpgAn eye-catching design and enticing offer are only part of the total direct mail package. Many “behind the scenes” processes contribute to its success, including prepress, mail list processing, variable data composition, printing and delivery. Of course, the success of a direct mail campaign can only be measured when responses start pouring in but keep these tips in mind so your campaign is handled properly before and after it drops.

Direct Mail Marketing - Appealing to Hidden Addictions

By Erik Haug

With a century of practical application, the validation of countless business and academic studies, and robust statistics supporting its effectiveness, direct mail marketing is firmly established as an essential marketing channel. Any marketer can create a successful campaign by sticking to the core elements of a quality list, appealing design, and a strong offer. You may be satisfied with achieving average response rates, but you could take your direct mail to the next level by triggering response through appealing to our hidden addictions.

5 Reasons Your Direct Mail Marketing Project Failed

By Erik Haug

direct-mail-disappointment.jpgYou designed what you believed to be the perfect mail piece for your direct mail marketing project. You incorporated eye-popping color and catchy graphics. You narrowed down your target audience to the best possible prospects. You're sure you did everything right, but your mailing was a failure anyway. You find yourself asking how is this possible? Where did I go wrong?

Direct Mail Ideas to Fit Every Budget

By Erik Haug

Savvy marketers know that utilizing multiple channels is the best way to reach a targeted audience. However, some choose not to utilize what is arguably the king of all marketing, Direct Mail. The reasons why are varied and sometimes based on incorrect assumptions, but the most common reason is cost. Those with a tight budget may not believe they can afford to include direct mail in their marketing mix. Others have experienced impressive results and automatically include direct mail. Whether you think you can't afford it, or are absolutely committed to using direct mail, there are options to fit any budget that you can count to achieve a winning ROI.

Direct Mail - Key Print Production Considerations

By Erik Haug

Direct MailIn the print production of direct mail there are many factors which affect costs. Because price is dependent on the design specifications unique to a project, commercial printers price every job individually. Color, paper choices, print method, and bindery finishing all contribute to cost and should be taken into account during project planning and budgeting. It is important to have a basic understanding of how your direct mail project will be produced. The following overview covers some of the more common considerations every marketer should be aware of and how different production techniques affect cost.

The Power of Parcels - A Quick Guide to Dimensional Mail and Marketing Parcels

By Erik Haug

When was the last time you received a birthday present, wrapped in decorative paper, tied with a brightly colored ribbon, and you chose not to unwrap the gift? If you’re like me the answer is never. What’s in the box? Shake it. Does it make a noise? Is there something loose inside rattling around? How heavy does it feel? What could fit inside? These are some of the thoughts that might go through your mind.

5 Reasons To Increase Your Direct Mail Spend

By Erik Haug

jaguar-1.jpgSavvy marketers know the best allocation of their budget is a mix incorporating multiple channels. It could be a mistake to neglect the use of one particular channel over another, and eliminating one entirely could hinder your ability to effectively reach your target audience. Success or failure of a marketing campaign can mean rapid growth or calamitous loss of money.