Helping You Deliver Your Message

2015 USPS Promotions Calendar [Free Download]

By Ann Marie Keene

 

 2015PromotionscalendarThe United States Postal Service has announced the schedule of promotions for 2015.

 

Top 7 Cross Media Strategies - FREE WHITEPAPER

By Ann Marie Keene

Top Ways to Leverage Cross Media StrategiesEngaging consumers is about connecting with people in the places and through the channels they prefer. It’s about integrating content and context for a richer, relevant, and personalized experience, from the time someone first hears about your brand to the point they’re buying your product and telling their friends about it. Individual marketing channels that work in tandem to promote an offer, promotion, or even a full-blown campaign can give you the “oomph” you need to generate even better results. 

WHITE PAPER: Analyzing The Success of a Marketing Campaign

By Ann Marie Keene

Analyzing_Success_of_a_Marketing_Campaign

Benefits of using Variable Data Printing

By Ann Marie Keene

 

namesWhen marketers begin to evaluate the success of personalized campaigns, one of the first questions they ask is, “How much does it cost?” The second question is often, “What kind of response rates will I get?”

Paper Sturdiness Enhances Quality Perception and Response!

By Ann Marie Keene

 

names

Today at The John Roberts Company we were fortunate to have MeadWestvaco Corporation (MWV), a paper company, visit us and WOW was it a pleasant surprise! 

Terri Krysan, Account Manager for their Commerical Printing Division, did a great presentation on how the sturdiness of paper enhances quality perception and increases ROI on direct mail campaigns. 

FOLD of the WEEK: Engaging Visual Trick

By Ann Marie Keene

 

names

The Oktoberfest Self-Mailer Invite was featured as the "Fold of the WEEK" by Trish Witkowski from foldfactory.com. 

The invite was designed by Tina Tanchin for Productivity, Inc. and produced by The John Roberts Company.  

How to Save 2% on Your Next Direct Mail Campaign

By Rhea Friederichs

bigstock_postage_stamps_10011582


The USPS is currently offering several promotions designed to save postage dollars for your direct marketing efforts - specifically direct mail. The Earned Value Reply Mail Promotion and the Premium Advertising Promotion are both running now through June 30, 2014. And, approaching fast is the Mail & Digital Personalization Promotion, which is scheduled to run from May 1 through June 30, 2014. This is the most relevant promotion for the majority of our multi-channel Customers and for those considering a good time to give cross media a try.

2014 National Postal Forum: Constructing an Effective Cross Media Campaign

By Ann Marie Keene

PMG_2014_031714

It was a busy and exciting week for The John Roberts Company at the 2014 National Postal Forum in National Harbor, MD/Washington DC area.

Not only did the team learn more about mailing operations, data technology and all things “postal,” Rhea Friederichs visited with the Postmaster General and CEO of the USPS, Patrick R. Donahoe. As he stated during his keynote address, “Our industry needs to give all marketers a sense that mail can be used in new ways. We need to drive a better understanding of the value mail brings to integrated marketing campaigns.” This sentiment was echoed in Rhea’s workshop “Cross Media: Constructing an Effective Campaign” on Sunday. Catch a glimpse of the workshop as reviewed by DMNews here.

FOLD of the WEEK: Gorgeous One-Piece Poster Self-Mailer

By Ann Marie Keene

 

names

The UNLIMITED 2.0 Self-Mailer Invite was featured as the "Fold of the WEEK" by Trish Witkowski from foldfactory.com. 

The invite and all digital marketing components were designed by The Steinhauser Group and were created as an invitation for the special event at John Roberts - UNLIMITED 2.0, which is taking place on January 30, 2014. 

UNLIMITED 2.0 with Daniel Dejan, Sappi & Trish Witkowski, foldfactory.com - January 30, 2014

By Ann Marie Keene

 

names

The John Roberts Company is folding a conference into an open house, wrapping it with hors d'oeuvres and serving it with premium refreshments.  We call it UNLIMITED 2.0 - New and Improved!