This Thursday, May 14th, 2015, The John Roberts Company presents the Made You Look! Made You Buy! Workshop with industry "rock star" Trish Witkowski of foldfactory.com.
On May 14th, VIP Guests of The John Roberts Company will join Trish Witkowski, Chief Folding Fanatic at foldfactory.com, in two idea-packed “Made You Look! Made You Buy!” sessions. Due to high demand, Trish will be presenting Made You Look! Made You Buy! twice on May 14th - in the morning at 11am with lunch following("sold out") and in the afternoon at 3pm with appetizers(a few spots available) following the workshop.
There are a few spots available for the 3:00 p.m. session! If you haven't already registered, please do so by visitinginfo.johnroberts.com/madeyoulookor you can refer-a-colleague by clicking here.
Made You Look! Made You Buy! Workshop
There are many ways to grab (and hold onto) the attention of your mailing audience, and Trish merely skimmed the surface of this fascinating subject in the fall, so for this next session she'll focus solely on:
Ideas and strategies
Trends including ugly versus beautiful mail
Lumpy mail, freemiums and premiums
Lift letters and bounce backs
Creative envelopes and opening mechanisms
Stamps and addressing techniques
Paper, format and image tricks
The human touch
Party on the back
And lots of other intriguing concepts.
Learn how to "get it opened," prevent marketing fatique, and make your mail stand out in the crowd.